SoylentNews is people
SoylentNews
Submitted via IRC for chromas
Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads - Digiday
The prospect of ads appearing next to posts about suicide content has made some advertisers wary of buying ads on Instagram. Facebook’s brand safety problems, are now Instagram’s problems.
Marks & Spencer, The Post Office, Dune and the British Heart Foundation were named in a report by the BBC yesterday evening (Jan. 23) that found their ads had appeared against graphic content about suicide on the social network. The investigation came after it emerged a teenager who had viewed posts on suicide on Instagram had taken her own life.
But rather than pull ads like they did in 2017 when the brand safety issue spilled over into the mainstream, advertisers are taking a different approach now. None of the advertisers mentioned in the report have pulled spend, according to separate statements from the businesses. The idea that online platforms monetize inappropriate content has become such a recurrence over the last two years, that the panic that previously engulfed these issues has been replaced with pragmatism.
(Score: 3, Interesting) by Runaway1956 on Saturday January 26 2019, @07:33PM (10 children)
sensitive snowflakes amongst the corporate bigwigs.
Put your fekkin' ads next to the suicidal posts. Maybe, if your shit is worth a shit, the ad will change some suicidal idiot's mind?
Oh hell - that's really a stupid idea. Most advertising will make a sane person suicidal. Sorry, forget I said anything.
(Score: 4, Insightful) by Anonymous Coward on Saturday January 26 2019, @07:49PM (7 children)
If you want to advertise on a website that accepts user-generated content, you must accept that your advertisements might appear next to something objectionable. But it seems that once they finally discover that people can post Bad Things, they freak out and demand that the websites censor the evil content. Advertisers are absolutely toxic in every way imaginable.
(Score: 0) by Anonymous Coward on Saturday January 26 2019, @07:56PM (5 children)
Instagram has a moral duty to its advertisers to condition users against posting objectionable content.
(Score: 2) by Runaway1956 on Saturday January 26 2019, @08:14PM (2 children)
Did you forget the <sarcasm> tag?
(Score: 2) by RandomFactor on Saturday January 26 2019, @08:23PM
Maybe.
В «Правде» нет известий, в «Известиях» нет правды
(Score: 0) by Anonymous Coward on Saturday January 26 2019, @08:26PM
I honestly don't even know anymore.
Please shitpost responsibly.
(Score: 2) by MostCynical on Saturday January 26 2019, @08:43PM (1 child)
Product sucks.. Next to an ad for Product
Alphabet may be ahead of the curve here - if the AI can pick poitive v negative senitment, then place an ad for a competitor or something innocuous, then advertisers will be happier.
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 2) by takyon on Saturday January 26 2019, @08:56PM
https://blog.cloudhelix.io/the-truth-about-youtubes-monumental-ad-crisis-7430d00fc255?gi=dab6cb1bf70e [cloudhelix.io]
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
(Score: 0) by Anonymous Coward on Saturday January 26 2019, @09:16PM
I'm all for the implosion of the Internet "advertising industry".
(Score: 2) by RandomFactor on Saturday January 26 2019, @08:57PM
I pay Youtube to not show me ads. Youtube claims it pays demonetized video owners when premium viewers watch.
Of course you have to take their word for that. I've never seen a demonetized creator actually confirm it happens.
В «Правде» нет известий, в «Известиях» нет правды
(Score: 0) by Anonymous Coward on Saturday January 26 2019, @10:59PM
Aww, Runaway is just mad he got passed over for promotion again due to "personality conflicts".