Submitted via IRC for chromas
Advertisers seek assurances from Instagram after brand safety issue, but won’t pull ads - Digiday
The prospect of ads appearing next to posts about suicide content has made some advertisers wary of buying ads on Instagram. Facebook’s brand safety problems, are now Instagram’s problems.
Marks & Spencer, The Post Office, Dune and the British Heart Foundation were named in a report by the BBC yesterday evening (Jan. 23) that found their ads had appeared against graphic content about suicide on the social network. The investigation came after it emerged a teenager who had viewed posts on suicide on Instagram had taken her own life.
But rather than pull ads like they did in 2017 when the brand safety issue spilled over into the mainstream, advertisers are taking a different approach now. None of the advertisers mentioned in the report have pulled spend, according to separate statements from the businesses. The idea that online platforms monetize inappropriate content has become such a recurrence over the last two years, that the panic that previously engulfed these issues has been replaced with pragmatism.
(Score: 2) by MostCynical on Saturday January 26 2019, @08:43PM (1 child)
Product sucks.. Next to an ad for Product
Alphabet may be ahead of the curve here - if the AI can pick poitive v negative senitment, then place an ad for a competitor or something innocuous, then advertisers will be happier.
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 2) by takyon on Saturday January 26 2019, @08:56PM
https://blog.cloudhelix.io/the-truth-about-youtubes-monumental-ad-crisis-7430d00fc255?gi=dab6cb1bf70e [cloudhelix.io]
[SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]