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posted by Fnord666 on Monday February 04 2019, @01:45PM   Printer-friendly
from the not-ultraviolent dept.

Submitted via IRC for SoyCow1984

Movie Piracy 'Alternative' UltraViolet is Shutting Down - TorrentFreak

When UltraViolet was first launched eight years ago, it was portrayed as a convenient alternative to piracy.

The cloud-based service, backed by major Hollywood studios, allows users to store digital copies of purchased films and TV-shows, which they can then easily access on various platforms and devices.

In the years that followed UltraViolet amassed over 30 million users, but in recent times things went downhill. The number of supported retailers slowly started to drop and this week parent organization DECE threw in the towel, Variety reports.

According to the official announcement, the planned closure on July 31 was triggered by “market factors” including the rise of new platforms.

“In the years since UltraViolet's launch, we've seen the emergence of services that provide expanded options for content collection and management independent of UltraViolet.  This and other market factors have led to the decision to discontinue UltraViolet,” the statement reads.

[...] The good news is that in ‘most’ cases, users can still redeem their UltraViolet codes through the retailers which are still operating. This includes VUDU, Kaleidescape, and Sony Pictures.

“In most cases, we anticipate very little impact,” DECE notes. “While there could be some disruption, we do not anticipate this on a broad scale and are working diligently to minimize and avoid such instances.”


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  • (Score: 2) by takyon on Monday February 04 2019, @03:01PM (1 child)

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Monday February 04 2019, @03:01PM (#796140) Journal

    I probably read about it on TorrentFreak. I'm surprised that they got to 30 million users. How many of those users only activated one disc?

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  • (Score: 0) by Anonymous Coward on Monday February 04 2019, @07:49PM

    by Anonymous Coward on Monday February 04 2019, @07:49PM (#796244)

    I activated it with the first DVD that offered UltraViolet, but never used it. Piratebay was easier and quicker. Perhaps UltraViolet should just redirect to Piratebay.