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posted by Fnord666 on Thursday February 07 2019, @10:11AM   Printer-friendly
from the next-up-is-LEG-graphic-cards dept.

Adobe Considers Manufacturing Custom Processors

Adobe certainly isn't the first company to consider making--or actually make--its own chips. Axios noted that Apple, Google, Samsung, and Amazon already do just that. (And speculation runs rampant among the Apple community about if or when the company will decide to ditch Intel for good.)

Those companies don't make their own chips for the fun of it. They do it because it gives them more control over their products, rather than forcing them to make their software for standard hardware. The idea is that this leads to better performance while also reducing dependence on outside companies. Imagine that right now every product is like a flavor dust applied to a Lay's chip. Eventually, someone was going to make their own spuds from scratch.

From that perspective, Adobe making its own chips would make sense. Its software is an ecosystem unto itself—there are people out there whose livelihoods are directly affected by their proficiency with and performance in Adobe's creative tools. (Sorry, sorry, the Adobe Creative Cloud subscription service. Branding!) Improving performance with custom silicon would help those people and, of course, give Adobe yet another way to make itself all-but-indispensable to creators.

[...] Axios quoted Adobe CTO Abhay Parasnis as saying: "Do we need to become an ARM licensee? I don't have the answer, but it is something we are going to have to pay attention to."

Also at Axios.


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  • (Score: 0) by Anonymous Coward on Friday February 08 2019, @03:39AM

    by Anonymous Coward on Friday February 08 2019, @03:39AM (#798126)

    Did you study to become that stupid or does it just come naturally for you?