Sixty-seven percent of smartphone users rely on Google Maps to help them get to where they are going quickly and efficiently.
A major of[sic] feature of Google Maps is its ability to predict how long different navigation routes will take. That's possible because the mobile phone of each person using Google Maps sends data about its location and speed back to Google's servers, where it is analyzed to generate new data about traffic conditions.Information like this is useful for navigation. But the exact same data that is used to predict traffic patterns can also be used to predict other kinds of information – information people might not be comfortable with revealing.
For example, data about a mobile phone's past location and movement patterns can be used to predict where a person lives, who their employer is, where they attend religious services and the age range of their children based on where they drop them off for school.
Perhaps we can carefully craft our data patterns to tell advertisers, "Take a hike!"
(Score: 2) by NotSanguine on Tuesday February 12 2019, @05:35PM
You're confusing your *reaction* to the "targeted" marketing of which you are aware with the variety of tools available to predict what you will do, with whom and when.
Given the voluminous data you provide. including location data from your smartphones, usage activity on your "smart" TVs, web searches, smart watches, credit card balances/activity, home/auto debt, social media interactions, services and apps usage data, etc., etc., etc. ad infinitum, ad nauseam isn't being collated and coordinated by data brokers who gather information from both the usual suspects as well as corporations you've never heard of that get regular updates on esoteric aspects of your life and behavior.
And no, the folks involved in surveillance capitalism [wikipedia.org] aren't making money from seling you stuff. They sell (or give away) stuff to you in order to increase their insight into your interests, desires and activities. They then sell access to both the data collected and the insights derived from their analyses.
As I said in the post to which you replied:
Given even a fraction of the data you're giving away, I could do many things:
1. Rob your house while you're at work;
2. Get you fired from your job;
3. Blackmail you about that cute little piece of ass you meet at that hotel twice a week. I'm sure your wife would want me to tell her. And I would, if you don't pay;
4. Track your location to somewhere quiet and murder you;
5. Build and execute spear phishing attacks against you with extreme accuracy and sophistication;
With a tiny fraction of the data folks have on you, I could do all of those things without too much work.
But that's just the tip of the iceberg. As more corporations (whether it's auto manufacturers, TV manufacturers, IOT manufacturers, software manufacturers and on and on -- and corporations in all of those industries speak openly about exploiting/selling the data they collect from you).
This is a threat to liberty and privacy. When you know that you're constantly being watched, you will change your behaviors. When all your data are belong to us, you no longer have privacy. Getting annoying ads isn't the problem -- that's easy to block.
You are woefully uninformed as to the scope and and depth of the surveillance to which you are being subjected.
But don't believe me. Go take a look for yourself at who is collecting your data. You'll have to look hard, as all of this is *designed* to be hidden from you. Or don't.
You can choose to remain ignorant, or you can choose to attempt to understand the issues addressed in TFA as well as in numerous studies, books and articles. It's no skin off my nose either way.
Have a good day!
No, no, you're not thinking; you're just being logical. --Niels Bohr