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SoylentNews is people

posted by chromas on Saturday February 16 2019, @04:44AM   Printer-friendly
from the free-content-is-paid-for-by-wasting-your-life-on-loading-times dept.

BBC:

Ads are responsible for making webpages slow to a crawl, suggests analysis of the most popular one million websites.

The research by developer Patrick Hulce looked at which chunks of code take longest to load.

About 60% of the total loading time of a page was caused by scripts that place adverts or analyse what users do, he found.

Not news for most Soylentils, but in case anyone needs to cite the performance hit (to convince PHBs)...


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  • (Score: 3, Interesting) by takyon on Saturday February 16 2019, @06:27AM (3 children)

    by takyon (881) <reversethis-{gro ... s} {ta} {noykat}> on Saturday February 16 2019, @06:27AM (#801963) Journal

    I don't think I've used Privacy Badger in the absence of an adblocker and a scriptblocker. Sounds like an interesting experiment.

    --
    [SIG] 10/28/2017: Soylent Upgrade v14 [soylentnews.org]
    Starting Score:    1  point
    Moderation   +1  
       Interesting=1, Total=1
    Extra 'Interesting' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   3  
  • (Score: 3, Interesting) by Pino P on Sunday February 17 2019, @11:24PM (1 child)

    by Pino P (4721) on Sunday February 17 2019, @11:24PM (#802654) Journal

    I've used Firefox's built-in tracking protection alone before, and a lot of sites ended up confusing it with an ad blocker. Some sites, such as MIT Technology Review and The Atlantic, deliberately block users of tracking blockers. MIT Technology Review blocks users of tracking blockers because tracking blockers circumvent its metered paywall, and the help article in The Atlantic insistently refers to "ad or tracking blockers" in the same breath. In theory, sites like these could displaly publisher-hosted ads instead if tracking protection causes an ad to fail to load. But I'm of the opinion that they deliberately lack such a fallback because ads based on tracking draw three times the revenue compared to ads not based on tracking (Beales and Eisenach 2014 [politico.com]).

  • (Score: 2) by sjames on Tuesday February 19 2019, @01:48AM

    by sjames (2882) on Tuesday February 19 2019, @01:48AM (#803302) Journal

    I tried it based on the idea that I didn't want to prevent ad-funded sites from being funded, but tracking isn't part of that bargain (certainly I have yet to see a site that asks permission to track). Then there was no real urge to add ad-blocking since so many ads were already blocked for tracking and the most obnoxious ads all seem to get blocked.