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Ad Code 'Slows Down' Browsing Speeds

posted by chromas on Saturday February 16 2019, @04:44AM   Printer-friendly
from the free-content-is-paid-for-by-wasting-your-life-on-loading-times dept.

Phoenix666 writes:

BBC:

Ads are responsible for making webpages slow to a crawl, suggests analysis of the most popular one million websites.

The research by developer Patrick Hulce looked at which chunks of code take longest to load.

About 60% of the total loading time of a page was caused by scripts that place adverts or analyse what users do, he found.

Not news for most Soylentils, but in case anyone needs to cite the performance hit (to convince PHBs)...

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  • (Score: 0) by Anonymous Coward on Saturday February 16 2019, @08:41AM

    by Anonymous Coward on Saturday February 16 2019, @08:41AM (#801982)

    We need more ads and bigger! More flashier, more pop-uppier and definitely more audio and autoplay video! Think of the loading time we can gain!