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Ad Code 'Slows Down' Browsing Speeds

posted by chromas on Saturday February 16 2019, @04:44AM   Printer-friendly
from the free-content-is-paid-for-by-wasting-your-life-on-loading-times dept.

Phoenix666 writes:

BBC:

Ads are responsible for making webpages slow to a crawl, suggests analysis of the most popular one million websites.

The research by developer Patrick Hulce looked at which chunks of code take longest to load.

About 60% of the total loading time of a page was caused by scripts that place adverts or analyse what users do, he found.

Not news for most Soylentils, but in case anyone needs to cite the performance hit (to convince PHBs)...

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  • (Score: 3, Interesting) by Pino P on Sunday February 17 2019, @11:24PM (1 child)

    by Pino P (4721) on Sunday February 17 2019, @11:24PM (#802654) Journal

    I've used Firefox's built-in tracking protection alone before, and a lot of sites ended up confusing it with an ad blocker. Some sites, such as MIT Technology Review and The Atlantic, deliberately block users of tracking blockers. MIT Technology Review blocks users of tracking blockers because tracking blockers circumvent its metered paywall, and the help article in The Atlantic insistently refers to "ad or tracking blockers" in the same breath. In theory, sites like these could displaly publisher-hosted ads instead if tracking protection causes an ad to fail to load. But I'm of the opinion that they deliberately lack such a fallback because ads based on tracking draw three times the revenue compared to ads not based on tracking (Beales and Eisenach 2014 [politico.com]).

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  • (Score: 2) by takyon on Sunday February 17 2019, @11:27PM

    by takyon (881) <takyonNO@SPAMsoylentnews.org> on Sunday February 17 2019, @11:27PM (#802657) Journal

    First they killed Aaron Swartz, then they blocked the blockers. For shame, MIT.

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