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posted by Fnord666 on Thursday February 28 2019, @10:18AM   Printer-friendly
from the pushing-your-buttons dept.

BBC:

An Android phone that slides open to reveal a physical qwerty keyboard inside has launched at Mobile World Congress in Barcelona.

The F(x)tec Pro1 phone also has a bespoke shutter button on the side to click when taking photos.

The London start-up behind it said it wanted to "return the keyboard" to consumers.

Other handsets with keyboards built in, from brands such as BlackBerry Mobile and Swiss firm Punkt, were also on show.

"A lot of consumer tech still has buttons even though the tech is there to get rid of them," said Adrian Li Mow Ching, founder of F(x)tec.

"Haptic feedback never gives the same satisfaction as pressing a physical button.”

Hosannah!


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  • (Score: 3, Interesting) by Bot on Thursday February 28 2019, @09:38PM

    by Bot (3902) on Thursday February 28 2019, @09:38PM (#808381) Journal

    the marketing departments of phone makers who aren't apple, in a state of mild panic because

    - the smartphone market is saturated
    - they have no idea what to do to make new models stand out

    are looking around for new ideas:

    - foldable phone? it costs and might tank, let's just keep an eye on samsung about that
    - thinner/larger/shorter/more screen/more notch? come on it is sooo last year
    - camera? some models are starting to resemble an emmenthaler
    - more battery? rugged phones which can kill your kittens should they fall from your hands are there

    when on the real verge of desperation, they do the unthinkable: looking for what the consumer actually wants and likes.

    "what? they are interested in that indiegogo cosmos communicator? because? oh a keyboard? whatever, let's try that"

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