SoylentNews is people
SoylentNews
Mexican craft beer: Coming from south of the border for your taste buds
While overall U.S. beer industry sales remain flat, Americans' thirst for craft beer continues to grow and Mexican beers such as Corona Extra and Modelo Especial have unquenched market appeal. Could craft beer made by Mexican brewmasters be the next big beverage trend in the U.S.? A trio of former Anheuser-Busch executives and a Mexican entrepreneur are betting on it with a new venture, Quest Beverage. The company has already introduced four beers into Houston and St. Louis and throughout Missouri, and the beers are now hitting markets in California, Illinois and Texas.
The beers currently being imported are a citrusy Crossover IPA and crisp Blonde Ale from Cerveza Urbana, based in Mexicali, Mexico, and a light, dry Kölsch ale and a malty, mildly bitter London-style ale from Monterrey, Mexico's Cerveza Rrëy.
A trio of trends points to potential success:
• A growing Hispanic population in the U.S. now makes up 18 percent of Americans.
• Mexican imports are hot. Corona Extra and Modelo Especial each owned 5 percent of the retail market last year, according to IRI, a Chicago-based market research firm. Modelo Especial sales rose 18 percent, dollar-wise, from 2017.
• Growth in craft beer, brewed by small, independent breweries, has slowed, but its share of the overall $111 billion-plus U.S. beer industry is expected to increase beyond the 23.4 percent it captured in 2017, according to the Brewers Association.
Related: Congress May Lower Beer Taxes, Sam Adams Could Cease to be "Craft Beer"
Kettle Souring Makes Sour Beers on the Cheap
Playing Small is Okay, Says Judge in "Craft Beer" Case
Asahi Buys SABMiller's Eastern European Beers for $7.8 Billion
Kelp in Craft Beer
(Score: 2, Funny) by Anonymous Coward on Sunday March 03 2019, @04:01PM (2 children)
At least I'll be drunk when Montezuma's Revenge kicks in!
(Score: 3, Insightful) by realDonaldTrump on Sunday March 03 2019, @05:22PM
Don't worry. We're going to have a big beautiful Door. And we'll only let in the best beers. The ones that pay the Tarriff -- if we do Tarriffs. And the ones that won't make you sick. But hopefully, someday you'll realize that a Trump & Tonic is much classier. pic.twitter.com/TYkj3KRdOC [t.co] #FinishTheWall [twitter.com]
(Score: 2) by Thexalon on Monday March 04 2019, @06:14PM
A major upside of alcoholic drinks is that the alcohol kills most of the nasties that can give you water-born diseases. That's a big reason why people. especially richer people, have tended to prefer booze over milk, juice, and water since all of recorded history.
And if you want to know why some historical leader made certain dumb decisions, the answer of "They were completely sloshed when they decided that" is often part of the answer.
The only thing that stops a bad guy with a compiler is a good guy with a compiler.