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BT has been ticked off for running a campaign claiming to have the UK's "most powerful" broadband, almost two years after it was hauled before the ad industry watchdog over the same issue.
Back in June 2017, the Advertising Standards Authority (ASA) rapped the former state monopoly on the knuckles for "misleading" and "inaccurate" boasts that its Smart Hub provided a "stronger signal" than all of its competitors. BT was clearly undeterred by the ASA.
Fast-forward to the here and now and the gummy-mouthed watchdog received a complaint from Virgin Media – itself no stranger to criticism about its own campaigns – about two BT promos: one for consumers and one for businesses.
The first, aimed at households, included the claim "UK's most powerful Wi-Fi vs major broadband providers" as part of the Unlimited Infinity bundle. The second made the same claim but was aimed at businesses via the BT Business Smart Hub.
(Score: 3, Interesting) by NateMich on Monday March 04 2019, @12:57PM
Your telecoms and their tech support sound exactly like ours here in the US.
I'm not really surprised.