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posted by martyb on Wednesday March 27 2019, @05:27PM   Printer-friendly
from the Whacha-gonna-do? dept.

Google makes emails more dynamic with AMP for Email

Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail (which shares its parent company with TechCrunch), Outlook and Mail.ru will also support AMP emails.

[...] With AMP for Email, those messages become interactive. That means you'll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store's inventory or respond to a comment — all without leaving your web-based email client.

Some of the companies that already support this new format are Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest, and redBus. If you regularly get emails from these companies, then chances are you'll receive an interactive email from them in the coming weeks.

[...] [Not] everybody is going to like this (including our own Devin Coldewey).

Also at The Verge, 9to5Google, and Engadget:

As you might imagine, Google is determined to keep this secure. It reviews senders before they're allowed to send AMP-based email, and relatively few will support it out of the gate (including Twilio Sendgrid, Litmus and SparkPost).

Previously: Google Bringing Accelerated Mobile Pages to Email

Related: Kill Google AMP Before It Kills the Web
Google Attempting to Standardize Features of Accelerated Mobile Pages (AMP)
Google AMP Can Go To Hell
Google Moving to Relinquish Control Over Accelerated Mobile Pages


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  • (Score: 0) by Anonymous Coward on Wednesday March 27 2019, @09:02PM (1 child)

    by Anonymous Coward on Wednesday March 27 2019, @09:02PM (#820951)

    Note that I said M$ was worse than gmail - M$ just bounced mail to valid recipients, without input from the recipients themselves.

    Now how are you going to avoid them, if you need to collaborate with users who are either clueless to use these services, or had their organizations abandon their own email systems and migrate the lot to the oligarchs?

  • (Score: 0) by Anonymous Coward on Thursday March 28 2019, @04:06AM

    by Anonymous Coward on Thursday March 28 2019, @04:06AM (#821164)

    Oh well, looks like you gotta reach out a little. There are still alternatives. There is no monopoly outside of service provision. Work on that angle and everything else will fall into place.

    I have to ask, were you alive before there was gmail? Was there even life before gmail?