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posted by martyb on Wednesday March 27 2019, @05:27PM   Printer-friendly
from the Whacha-gonna-do? dept.

Google makes emails more dynamic with AMP for Email

Google today officially launched AMP for Email, its effort to turn emails from static documents into dynamic, web page-like experiences. AMP for Email is coming to Gmail, but other major email providers like Yahoo Mail (which shares its parent company with TechCrunch), Outlook and Mail.ru will also support AMP emails.

[...] With AMP for Email, those messages become interactive. That means you'll be able to RSVP to an event right from the message, fill out a questionnaire, browse through a store's inventory or respond to a comment — all without leaving your web-based email client.

Some of the companies that already support this new format are Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest, and redBus. If you regularly get emails from these companies, then chances are you'll receive an interactive email from them in the coming weeks.

[...] [Not] everybody is going to like this (including our own Devin Coldewey).

Also at The Verge, 9to5Google, and Engadget:

As you might imagine, Google is determined to keep this secure. It reviews senders before they're allowed to send AMP-based email, and relatively few will support it out of the gate (including Twilio Sendgrid, Litmus and SparkPost).

Previously: Google Bringing Accelerated Mobile Pages to Email

Related: Kill Google AMP Before It Kills the Web
Google Attempting to Standardize Features of Accelerated Mobile Pages (AMP)
Google AMP Can Go To Hell
Google Moving to Relinquish Control Over Accelerated Mobile Pages


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  • (Score: 2) by realDonaldTrump on Wednesday March 27 2019, @10:56PM (1 child)

    by realDonaldTrump (6614) on Wednesday March 27 2019, @10:56PM (#821019) Homepage Journal

    I don't do EMAIL. But my son, Don Jr. is a big fan of the EMAIL. Although, he gets into a lot of trouble with that. And I'm hearing from so many people that EMAIL is the future. That there's going to be big money in EMAIL. Because the kids now, they're EMAILing all the time. And they're growing up, very quickly. They don't send telegram, they EMAIL. They don't talk on the phone, they EMAIL. They don't write letters, they EMAIL. The EMAIL, for our young people, is the cool new thing. Something that Bill/Microsoft realized before anybody. You want to make an appointment with a young person, you don't put it in your appointment book. Your At-A-Glance, does anyone remember those? Possibly I'm the only one that remembers. Because, it's all digital now. Microsoft Digital. The EMAIL goes. And bing, bing, bing, your meeting is set up.

    Microsoft EMAIL is the best by far. As everyone knows. And that's something nobody ever thought would change. But, look at W.W.W. Used to be, that was all Microsoft. Nobody thought it would change. But, Google changed it. And they're almost taking over W.W.W. And sometimes you go to a W.W.W., it says "designed for Microsoft." But, it looks terrible. And it doesn't "click" the way it's supposed to, why? Because you don't have the Microsoft digital, that's why. You have Google cyber -- and it was a long time before you even knew. They copied it almost perfectly. Looks almost as good, works almost as good -- almost the same -- for less money. They make the money back on the other end, the commercials. They have your report cards from when you were a kid, they show a different commercial if you had a lot of tardies versus, if you were always on time. Things like that.

    And now Google is getting into EMAIL. Totally changing it into, now it's a Google thing, you can't use your Microsoft anymore. You throw away your Microsoft, you get on Google for your EMAIL and it's a whole other thing that you've never seen in your entire life. Very exciting and I hope they remembered us over 25 year olds. So many companies forget because, frankly, the under 25s are the most profitable. Big money saver for us if they make the EMAIL super easy for us. Because then we can fire our beautiful young secretaries. If we want to, right? I'll tell you, maybe I won't fire mine. I mean, I love money as much as anybody. But I also love an incredible set of curves!

    Starting Score:    1  point
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  • (Score: 0) by Anonymous Coward on Thursday March 28 2019, @12:13AM

    by Anonymous Coward on Thursday March 28 2019, @12:13AM (#821060)

    I have a nice set of French Curves I could send you.