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Google's Constant Product Shutdowns Are Damaging its Brand

posted by CoolHand on Wednesday April 03 2019, @06:21PM   Printer-friendly
from the too-big-to-care dept.

takyon writes:

Google's constant product shutdowns are damaging its brand

We are 91 days into the year, and so far, Google is racking up an unprecedented body count. If we just take the official shutdown dates that have already occurred in 2019, a Google-branded product, feature, or service has died, on average, about every nine days.

Some of these product shutdowns have transition plans, and some of them (like Google+) represent Google completely abandoning a user base. The specifics aren't crucial, though. What matters is that every single one of these actions has a negative consequence for Google's brand, and the near-constant stream of shutdown announcements makes Google seem more unstable and untrustworthy than it has ever been. Yes, there was the one time Google killed Google Wave nine years ago or when it took Google Reader away six years ago, but things were never this bad.

For a while there has been a subset of people concerned about Google's privacy and antitrust issues, but now Google is eroding trust that its existing customers have in the company. That's a huge problem. Google has significantly harmed its brand over the last few months, and I'm not even sure the company realizes it.

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  • (Score: 2, Insightful) by fustakrakich on Wednesday April 03 2019, @07:06PM (1 child)

    by fustakrakich (6150) on Wednesday April 03 2019, @07:06PM (#824200) Journal

    That's what happens in businesses who feel like they have no real competitors

    It's not just that. They have diversified enough to reduce Google's effect on the stock, or they should. They're not just Google, it's Alphabet [google.com], and things are still looking up over the last five years...

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  • (Score: 5, Informative) by EvilSS on Wednesday April 03 2019, @08:08PM

    by EvilSS (1456) Subscriber Badge on Wednesday April 03 2019, @08:08PM (#824217)
    Eh, not really. Not yet anyway. In FY18, Google represented 99.6% of Alphabet's revenue. Of that, 70.7% of revenue was directly from Google properties (mainly ads and other paid placement on search, maps, gmail, youtube, etc), 14.7% from adsense on non-Google sites, and 14.6% from digital purchases (play store), cloud, and hardware. Alphabet's "Other Bets" (so non-Google) revenue was just 0.4% of their overall revenue. The majority of that was from Fiber, R&D services, and licensing.