Google's constant product shutdowns are damaging its brand
We are 91 days into the year, and so far, Google is racking up an unprecedented body count. If we just take the official shutdown dates that have already occurred in 2019, a Google-branded product, feature, or service has died, on average, about every nine days.
Some of these product shutdowns have transition plans, and some of them (like Google+) represent Google completely abandoning a user base. The specifics aren't crucial, though. What matters is that every single one of these actions has a negative consequence for Google's brand, and the near-constant stream of shutdown announcements makes Google seem more unstable and untrustworthy than it has ever been. Yes, there was the one time Google killed Google Wave nine years ago or when it took Google Reader away six years ago, but things were never this bad.
For a while there has been a subset of people concerned about Google's privacy and antitrust issues, but now Google is eroding trust that its existing customers have in the company. That's a huge problem. Google has significantly harmed its brand over the last few months, and I'm not even sure the company realizes it.
(Score: 0) by Anonymous Coward on Thursday April 04 2019, @12:39AM
They should learn from Microsoft: make it gradually harder to support or use rather than outright kill it. The older the MS product, the more you have to fiddle with the registry etc. to get it work right. Then after 12 years say you'll no longer offer security updates. If somebody finds a hole and hacks it, you'll SOL. (Not like their current products are solid.)