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According to Doug Lynch at xda-developers.com:
Android TV owners recently received an update across multiple platforms that have started to display sponsored content with a "Promotional Channels' title in the launcher of the Android TV software. We're currently seeing reports that it has shown up in Sony smart TVs, the Mi Box 3 from Xiaomi, NVIDIA Shield TV, and others. This has been an incredibly off-putting change for a lot of Android TV users. What makes matters worse is people were unable to disable the ads at first, but Reddit user Felisens seems to have figured out how to disable them.
[...] Update: Google's response
A Google spokesperson gave us the following statement:
Android TV is committed to optimizing and personalizing the entertainment experience at home. As we explore new opportunities to engage the user community, we're running a pilot program to surface sponsored content on the Android TV home screen.
(Score: 2) by aiwarrior on Saturday April 06 2019, @11:10AM
Hmm maybe I am unconventional but, I actually do not use my TV for any other content, than the above services. Given that they are internet services, not having internet would make my TV an expensive black frame. Furthermore what is the difference between being spied on the computer, phone or tv? I think that privacy needs to be kind of piecewise. For example, does my computer contain sensitive information? If yes, encrypt it. Does my email account store sensitive information? If yes run your own server. If my phone contains sensitive information buy a burner phone etc. Compartmentalize and set procedures/workflows that require higher sensitivity. If you want to be completely anonymous, good luck passing on most modern technology and world, and paying a huge productivity penalty.