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posted by martyb on Friday April 12 2019, @11:34AM   Printer-friendly
from the Tinder-swiped-Netflix's-top-spot dept.

Tinder becomes the top-grossing, non-game app in Q1 2019, ending Netflix's reign

For the first time in years, Netflix is no longer the top grossing, non-game mobile app. Instead, that title now goes to dating app Tinder. The change in position is not surprising, given Netflix's decision in December to stop paying the so-called "Apple tax." That is, it no longer allows new users to sign up and subscribe to its service through its iOS application.

The change was said to cost Apple hundreds of millions in lost revenue per year, given that Netflix's app had been the world's top-earning, non-game app since Q4 2016. Now, instead of giving up its 15 to 30 percent cut of subscription revenue, new users have to sign up through Netflix's website before they can use the app on mobile devices, including both iOS and Android. (Netflix had dropped in-app subscriptions on Android earlier.)

[...] In Q1 2019, Sensor Tower estimates Netflix pulled in $216.3 million globally, across both the Apple App Store and Google Play, down 15 percent quarter-over-quarter from $255.7 million in Q4 2018.

Meanwhile, Tinder's revenue has climbed. In the first quarter, it saw revenue grow by 42 percent year-over-year, to reach $260.7 million, up from $183 million in Q1 2018. That put it at the top, according to both Sensor Tower and App Annie's estimates.

Netflix and chill Tinder and bang.

Previously: Netflix is the Latest Company to Try Bypassing Apple's App Store


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  • (Score: 4, Interesting) by Snow on Friday April 12 2019, @02:38PM

    by Snow (1601) on Friday April 12 2019, @02:38PM (#828613) Journal

    As someone who has spent a bit of time on Tinder, it's not the hook-up app that it used to be known for. Do hookups happen on the app? Sure, but the mainstream-ization of it means that there a plenty of people looking for an actual relationship on the app.

    It's honestly pretty sad to see Tinder turn into a pay-to-win game. The quality of dating apps has really been slipping over the last 5 years I've been using them. OKCupid used to be really good, especially for people like me who are looking for different styles of relationships. I've witnessed first hand as OKC has turned from a traditional dating app with quality profiles to a Tinderized swipe app.

    In modern dating, your pictures you have in your profile mean everything. If you want success, make sure you have some really good Instagram quality photos -- something most men are not good at.

    On the other hand, if you do spend some time and/or money on good photos, you can stand out from the crowd (something that I will defiantly be doing if/when I have to dive back into the apps).

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