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posted by martyb on Friday April 12 2019, @11:34AM   Printer-friendly
from the Tinder-swiped-Netflix's-top-spot dept.

Tinder becomes the top-grossing, non-game app in Q1 2019, ending Netflix's reign

For the first time in years, Netflix is no longer the top grossing, non-game mobile app. Instead, that title now goes to dating app Tinder. The change in position is not surprising, given Netflix's decision in December to stop paying the so-called "Apple tax." That is, it no longer allows new users to sign up and subscribe to its service through its iOS application.

The change was said to cost Apple hundreds of millions in lost revenue per year, given that Netflix's app had been the world's top-earning, non-game app since Q4 2016. Now, instead of giving up its 15 to 30 percent cut of subscription revenue, new users have to sign up through Netflix's website before they can use the app on mobile devices, including both iOS and Android. (Netflix had dropped in-app subscriptions on Android earlier.)

[...] In Q1 2019, Sensor Tower estimates Netflix pulled in $216.3 million globally, across both the Apple App Store and Google Play, down 15 percent quarter-over-quarter from $255.7 million in Q4 2018.

Meanwhile, Tinder's revenue has climbed. In the first quarter, it saw revenue grow by 42 percent year-over-year, to reach $260.7 million, up from $183 million in Q1 2018. That put it at the top, according to both Sensor Tower and App Annie's estimates.

Netflix and chill Tinder and bang.

Previously: Netflix is the Latest Company to Try Bypassing Apple's App Store


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  • (Score: 5, Insightful) by NotSanguine on Friday April 12 2019, @05:36PM

    If people don't want to go through a web site to subscribe/pay then that really says more about the state of "modern" web sites.

    Actually, I think it's more about the pressure being exerted on folks to use their "smart" phones for everything. This pressure is increased by the poor coverage, lack of competition and abusive ToS that are ubiquitous for wireline ISPs in the US.

    I can't (and don't pretend to do so) speak for anyone else, but the usability and quality of user experience is generally *much* lower with phone-based apps than with apps/web access through general-purpose computing devices.

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