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Take a cluster of cubesats, shoot them into orbit, outfit them with sunlight reflecting mylar sails, and spell out PEPSI.
Yes, they are working on it.
A Russian company called StartRocket says it’s going to launch a cluster of cubesats into space that will act as an “orbital billboard,” projecting enormous advertisements into the night sky like artificial constellations. And its first client, it says, will be PepsiCo — which will use the system to promote a “campaign against stereotypes and unjustified prejudices against gamers” on behalf of an energy drink called Adrenaline Rush.
Typical reactions toward the idea are as cool as interstellar space, for example when discussed on futurism's forums individuals opined
“This startup made an AI read every dystopian fiction novel and is turning its cursed ramblings into business plans,” wrote one. Another said that “shooting down those ads should be legal.”
StartRocket has now successfully tested the idea out by launching one of their reflectors from a helium balloon into space where it was visible from the ground.
StartRocket plans to launch the system into orbit in 2021. It’s currently raising funds, it says — and a $20,000 investment will buy eight hours of advertising in the night sky.
Hopefully we can use them to project the Milky Way so people can see the stars again.
(Score: 0) by Anonymous Coward on Tuesday April 16 2019, @12:50PM (2 children)
A company has to make you aware of its products and perform branding activity.
How else can you learn about all the wonderful products it has to offer you?
(Score: 3, Insightful) by DannyB on Tuesday April 16 2019, @02:21PM
They can put their products in a place where I want to buy them.
Advertising is a bad idea. It does not scale. Once at large enough scale it is a major problem. Ads everywhere. Billboards everywhere. Advertisers know no bounds nor any concept of self restraint.
This will lead to the sky being polluted with orbital billboards.
Clue: put your product in the place where I find it when I am looking for it.
DO NOT try to put ads in front of my face when I'm not asking for them. This does not scale. Just imagine for a second, if YOU were confronted with an ad from every single advertiser on planet earth -- all at once. All trying to get in the way of you doing what you need to do.
And I've posted a similar rant before here more than once: Advertising destroys every medium it ever touched.
The people who rely on government handouts and refuse to work should be kicked out of congress.
(Score: 0) by Anonymous Coward on Wednesday April 17 2019, @06:22PM
I present to you exhibit one, the internet.
The prosecution rests.