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JCPenney explains why it dropped Apple Pay – TechCrunch
JCPenney quietly ditched Apple Pay this month. The decision was announced in response to a customer complaint on Twitter, but without any context or further explanation at the time. JCPenney had first rolled out Apple Pay into testing in 2015, then expanded to all its U.S. stores the following year, and later to its mobile app.
The retailer now claims the move was necessitated by the April 13, 2019 deadline in the U.S. for supporting EMV contactless chip functionality.
As of this date, all terminals at U.S. merchants locations that accept contactless payments must actively support EMV contactless chip functionality, and the legacy MSD (magnetic stripe data) contactless technology must be retired.
JCPenney was not ready to comply, it seems, so it switched off all contactless payment options as a result. However, it hasn’t ruled out re-enabling them later on, it seems.
JCPenney made the decision to remove Apple Pay for our stores, we apologize for any inconvenience this may have caused. We will definitely forward your feedback regarding this for review.
— Ask JCPenney (@askjcp) April 20, 2019
(Score: 2) by MostCynical on Wednesday April 24 2019, @04:02AM (1 child)
Doesn't purchase data come through the register?
Isn't the payment method just the "sale completion event" (cash, credit card, bank app through NFC, etc..)?
"I guess once you start doubting, there's no end to it." -Batou, Ghost in the Shell: Stand Alone Complex
(Score: 1, Informative) by Anonymous Coward on Wednesday April 24 2019, @04:18AM
Yes, but they can't tie the purchase to an individual. Collecting and selling this type of consumer data is big business, and the stores and MasterCard/Visa/AmEx lose out on this very profitable extra from every "standard" CC sale.