Timex watches are up there with the Ford Mustang and Budweiser beer as quintessentially American products. Even folks outside the watch world are familiar with the once-popular slogan "Takes a licking and keeps on ticking." The company is based in Middlebury, CT, and they've been around the area since 1854. In a way, they've transcended the typical role of a watch manufacturer and become a small slice of American culture. Bill Clinton was known to wear a Timex Ironman while holding office, for example.
But they haven't produced any watches on American soil since well before the era of the quartz crisis in the 1970s. Globalization and market forces pushed (or rather, pulled) manufacturing overseas for many companies during that time. In 2019, Timex is getting involved in domestic production once again with a model that's assembled in the U.S. from mostly domestically-made parts. The quartz movement is the only exception, and that comes from Switzerland.
The article isn't clear if all production will be brought back to America, or if this is for a limited series.
(Score: 3, Disagree) by jb on Wednesday May 01 2019, @10:49AM (9 children)
Umm, pretty sure Budweiser is Czech -- hardly "quintessentially American".
(Score: 1, Funny) by Anonymous Coward on Wednesday May 01 2019, @11:06AM
The only real Americans are Native Americans, and they consume a lot of Budweiser.
(Score: 0) by Anonymous Coward on Wednesday May 01 2019, @11:16AM
You haven't tasted the "beer".
(Score: 0) by Anonymous Coward on Wednesday May 01 2019, @01:13PM
And the other one is owned by the Dutch anyway.
(Score: 4, Informative) by c0lo on Wednesday May 01 2019, @01:25PM
Let me ... ummm... czech.
Yeap, I remember well [wikipedia.org]
So, the American Bud is just a quintessentially American [youtube.com] dumbed-down** beer, in no relation with the Czechs. True, true. [youtube.com] (this last one is serious)
** (hint: translate "weiser")
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 0) by Anonymous Coward on Wednesday May 01 2019, @01:50PM (3 children)
Jesus, enough of this tired shit.
You can get a range of world beating beers in any style you choose brewed here in America from any store or bar tap.
That critique hasn't been true for 20 years.
(Score: 0) by Anonymous Coward on Wednesday May 01 2019, @07:46PM
We were talking about Bud.
(Score: 2) by captain normal on Wednesday May 01 2019, @09:00PM
Around central California people started turning away from American water alcohol about 40 years ago.
https://sierranevada.com/ [sierranevada.com]
I started turning away over 50 years ago when I found Anchor Steam. One of the reasons I choose SF State over San Fernando State to finish my schooling.
https://www.anchorbrewing.com/beer/anchor_steam [anchorbrewing.com]
When life isn't going right, go left.
(Score: 2) by legont on Wednesday May 01 2019, @11:49PM
Sure, but Bud is still the most popular brand, stolen brand, and tastes like piss.
Same goes to Stoli; vodka that is.
"Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
(Score: 2) by donkeyhotay on Wednesday May 01 2019, @02:37PM
I don't think you understand what the word "quintessentially" means.