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Timex Is Making Watches in America Again, and Here’s the First One

posted by Fnord666 on Wednesday May 01 2019, @09:25AM   Printer-friendly
from the the-clock-is-ticking dept.

Phoenix666 writes:

Bloomberg:

Timex watches are up there with the Ford Mustang and Budweiser beer as quintessentially American products. Even folks outside the watch world are familiar with the once-popular slogan "Takes a licking and keeps on ticking." The company is based in Middlebury, CT, and they've been around the area since 1854. In a way, they've transcended the typical role of a watch manufacturer and become a small slice of American culture. Bill Clinton was known to wear a Timex Ironman while holding office, for example.

But they haven't produced any watches on American soil since well before the era of the quartz crisis in the 1970s. Globalization and market forces pushed (or rather, pulled) manufacturing overseas for many companies during that time. In 2019, Timex is getting involved in domestic production once again with a model that's assembled in the U.S. from mostly domestically-made parts. The quartz movement is the only exception, and that comes from Switzerland.

The article isn't clear if all production will be brought back to America, or if this is for a limited series.

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  • (Score: 4, Informative) by c0lo on Wednesday May 01 2019, @01:25PM

    by c0lo (156) Subscriber Badge on Wednesday May 01 2019, @01:25PM (#837229) Journal

    Umm, pretty sure Budweiser is Czech

    Let me ... ummm... czech.
    Yeap, I remember well [wikipedia.org]

    There is an unrelated lager also called Budweiser, originating centuries ago in Budweis, Bohemia and made by Budweiser Budvar Brewery of České Budějovice, Czech Republic; this has given rise to a trademark dispute preventing Anheuser-Busch from using the "Budweiser" name in some regions, leading to the exclusive use of "Bud" in those markets.

    So, the American Bud is just a quintessentially American [youtube.com] dumbed-down** beer, in no relation with the Czechs. True, true. [youtube.com] (this last one is serious)

    ** (hint: translate "weiser")

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    https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
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