Arthur T Knackerbracket has found the following story:
Search engine and consumer privacy advocate DuckDuckGo has announced the "Do-Not-Track Act of 2019," a piece of draft legislation that would legally require sites to honor users' tracking preferences.
[...]If the act picks up steam and passes into law, sites would be required to cease certain user tracking methods, which means less data available to inform marketing and advertising campaigns.
The impact could also cascade into platforms that leverage consumer data, possibly making them less effective. For example, one of the advantages of advertising on a platform like Google or Facebook is the ability to target audiences. If a user enables DNT, the ads displayed to them when on browsing[sic] those websites won't be informed by their external browsing history.
[Ed Note: By proposed they mean "That's why we're announcing draft legislation that can serve as a starting point for legislators in America and beyond. "]
-- submitted from IRC
(Score: 4, Informative) by patrick on Thursday May 09 2019, @03:36AM
The CEO & founder of DuckDuckGo is Gabriel Weinberg [wikipedia.org], who created the Names Database [wikipedia.org], where registrants put in their personal information and then gave the website their friends' emails to refer them to the site. He then sold all of that personal information to Classmates.com for $10 million.
I use DuckDuckGo as my main search engine. But there is past precedent to give us pause.