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Mastercard is Using A.I. to Make Online Paying Easier
Mastercard wants to make paying for items online both a little easier and a little safer — and it’s using some pretty fancy tech to make that happen. The company announced the new Mastercard Digital Wellness program, which is aimed at deploying new standards and implementing a ton of tech to enable businesses to protect their customers’ data.
As part of the new program, Mastercard plans on deploying EMVCo’s (Europay, Mastercard, Visa) standards, which includes a new click-to-pay checkout system — replacing old key-entry checkout systems and making it much easier to make purchases. The system is compatible across systems, too — it can be used for all kinds of online shopping, multiple devices, and across cards.
"We launched Mastercard Digital Wellness today because we believe that businesses shouldn't have to sacrifice safety or choice as they build the best experiences for their customers," Mastercard executive Jess Turner said in a statement. "Any changes to how we shop online must deliver enhanced levels of security, transparency, and flexibility for everyone"
[...] Of course, just because the new Digital Wellness program is available to merchants, that doesn’t necessarily mean that merchants will actually adopt it.
(Score: 2, Interesting) by Anonymous Coward on Tuesday June 11 2019, @09:54PM
I've been getting burnt by this tech for a while now. Ever since I wrote a Javascript based security tool that would run live in any web page / form, which became a product but started out as a "betchya can't" experiment one weekend in 2012, I have entered PCI data "chaotically" in payment forms. I knew what would eventually happen and this year has been a royal pain in the arse. As heuristics are applied I show up as an outlier .. transaction gets blocked all over the place, sometimes in the stores security extensions (so the bank never sees the attempt) and sometimes in the payment gateway or the card co. itself. Once a horizontal service flags you, you then have a reputation that makes subsequent checks more sensitive and the problem cascades - Ive had the same fraud guy from my banks investigation team apologise three times to me in one night (shirts, after shave and gym gear purchases). The application of heuristics to every domain in order to improve security is going to break things badly - not all humans are in the middle of the bell curve and out culture.is not static - we will see the same problems that complex CAPTCHAs have created in the past, apply to big chunks of society and people are going to get hurt unnecessarily.