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Mastercard is Using A.I. to Make Online Paying Easier

posted by Fnord666 on Tuesday June 11 2019, @03:50PM   Printer-friendly
from the AI-this-and-AI-that dept.

upstart writes:

Submitted via IRC for SoyCow4463

Mastercard is Using A.I. to Make Online Paying Easier

Mastercard wants to make paying for items online both a little easier and a little safer — and it’s using some pretty fancy tech to make that happen. The company announced the new Mastercard Digital Wellness program, which is aimed at deploying new standards and implementing a ton of tech to enable businesses to protect their customers’ data.

As part of the new program, Mastercard plans on deploying EMVCo’s (Europay, Mastercard, Visa)  standards, which includes a new click-to-pay checkout system — replacing old key-entry checkout systems and making it much easier to make purchases. The system is compatible across systems, too — it can be used for all kinds of online shopping, multiple devices, and across cards.

"We launched Mastercard Digital Wellness today because we believe that businesses shouldn't have to sacrifice safety or choice as they build the best experiences for their customers," Mastercard executive Jess Turner said in a statement. "Any changes to how we shop online must deliver enhanced levels of security, transparency, and flexibility for everyone"

[...] Of course, just because the new Digital Wellness program is available to merchants, that doesn’t necessarily mean that merchants will actually adopt it.

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  • (Score: 2) by Joe Desertrat on Tuesday June 11 2019, @09:56PM

    by Joe Desertrat (2454) on Tuesday June 11 2019, @09:56PM (#854398)

    ...(1) Privacy, obviously. I'm sure many of us here aren't surprised to realize we are now being profiled even by how we hold our phones, our scroll speed, our clicking patterns, and hundreds of other data points. Good for perhaps helping to check that I am who I say I am, but history tells me marketing and other annoyances are going to grab this data and use it for worse stuff -- not to mention perhaps aggregating and selling your personal "profile" to the highest bidders. Everybody was worried about the day you'd have a tracking chip in your arm or something -- but ways of tracking individuals are becoming much easier and less invasive...

    I suspect we will find in the near future that opting out or trying to block such tracking will make it harder to legitimately transact business on the internet, while hardly slowing the fraudulent activity. That will of course show the true reason behind their methods to "protect" us.

    (3) I sincerely hope that any such system still allows for an option that would require me to enter a password or something in addition to the passive biometric element. We already have too many situations and too many devices that want to authorize payments without sufficient verification. I NEVER want something like Amazon's 1-click turned on. I ALWAYS want to be prompted to confirm at least twice that I want to purchase something before a card is charged. Having to enter a password is at least one more barrier to accidental charges (let alone fraudulent ones)....

    I hate the fact that too many sites automatically save your payment information, even if you uncheck the box that "asks" if you want to do so. Does it cost them that much business if people have to enter in their card numbers? One has to wait until the charge is made and then log back into the site to delete the saved form of payment if you do not want your credit cards sitting out there on the internet.

    I also had trouble with a recent vendor that apparently blocked my transaction because I used a VPN (according to their support). Why that should be an issue with them I'm not sure, it has not been anywhere else, but I hope that is not the future of such transactions. I did let them know I did not make a purchase because of this and that I was able to successfully make a purchase at a competitor's site instead, and that I was able to make purchases at any other sites I've used without a problem. If this does become a common issue, well maybe it will drive more business back to physical retail stores.

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