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posted by janrinok on Wednesday June 12 2019, @05:15PM   Printer-friendly
from the wind-of-change-is-blowin' dept.

Submitted via IRC for Bytram

https://www.nytimes.com/2019/06/08/opinion/sunday/privacy-congress-facebook-google.html

In the past year, Congress has been happy to drag tech C.E.O.s into hearings and question them about how they vacuum up and exploit personal information about their users. But so far those hearings haven't amounted to much more than talk. Lawmakers have yet to do their job and rewrite the law to ensure that such abuses don't continue.

Americans have been far too vulnerable for far too long when they venture online. Companies are free today to monitor Americans' behavior and collect information about them from across the web and the real world to do everything from sell them cars to influence their votes to set their life insurance rates — all usually without users' knowledge of the collection and manipulation taking place behind the scenes. It's taken more than a decade of shocking revelations — of data breaches and other privacy abuses — to get to this moment, when there finally seems to be enough momentum to pass a federal law. Congress is considering several pieces of legislation that would strengthen Americans' privacy rights, and alongside them, a few bills that would make it easier for tech companies to strip away what few privacy rights we now enjoy.

American lawmakers are late to the party. Europe has already set what amounts to a global privacy standard with its General Data Protection Regulation, which went into effect in 2018. G.D.P.R. establishes several privacy rights that do not exist in the United States — including a requirement for companies to inform users about their data practices and receive explicit permission before collecting any personal information. Although Americans cannot legally avail themselves of specific rights under G.D.P.R., the fact that the biggest global tech companies are complying everywhere with the new European rules means that the technocrats in Brussels are doing more for Americans' digital privacy rights than their own Congress.

The toughest privacy law in the United States today, is the California Consumer Privacy Act, which is set to go into effect on Jan. 1, 2020. Just like G.D.P.R., it requires companies to take adequate security measures to protect data and also offers consumers the right to request access to the data that has been collected about them. Under the California law, consumers not only have a right to know whether their data is being sold or handed off to third parties, they also have a right to block that sale. And the opt-out can't be a false choice — Facebook and Google would not be able to refuse service just because a user didn't want their data sold.

[...] Where the Warner/Fischer bill looks to alleviate the harmful effects of data collection on consumers, Senator Josh Hawley's Do Not Track Act seeks to stop the problem much closer to the source, by creating a Do Not Track system administered by the Federal Trade Commission. Commercial websites would be required by law not to harvest unnecessary data from consumers who have Do Not Track turned on.

A similar idea appeared in a more comprehensive draft bill circulated last year by Senator Ron Wyden, but Mr. Wyden has yet to introduce that bill this session. Instead, like Mr. Warner, he seems to have turned his attention to downstream effects — for the time being, at least. This year, he is sponsoring a bill for algorithmic accountability, requiring the largest tech companies to test their artificial intelligence systems for biases, such as racial discrimination, and to fix those biases that are found.


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  • (Score: 2) by quietus on Thursday June 13 2019, @12:35PM

    by quietus (6328) on Thursday June 13 2019, @12:35PM (#855098) Journal

    Maybe they could find out how their data was used (though I doubt it) before by reading the fine print, but now tracking is in the face of every regular Joe and Jane.

    As a general rule, before you can enter a site, the site will show you a message announcing they use cookies to gather information. If you're ok with that, you can continue to the site; if not, there's a button titled More Information or some such.

    That button will lead to a page where you can select/deselect which cookies you want to allow, split out by functionality (functional, statistics, personalized content, adverts, social media and so on), and showing details like a local paper is working with Froomle, Gravity and Trackuity to offer personalized content.

    I have not yet encountered an EU site which blocked me if I disabled all cookies. While US sites are not yet copying the practice, some are moving towards the model, e.g. slashdot.

    This stuff is hidden behind javascript for non-EU visitors (if (window.is_euro_union)), but underneath you can see the text description of the options available. Deselecting all will still let you view all of slashdot, btw.

    Information storage and access

    The storage of information, or access to information that is already stored, on your device such as advertising identifiers, device identifiers, cookies, and similar technologies.

    Off

    Personalisation

    The collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as on other websites or apps, over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

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    Ad selection, delivery, reporting

    The collection of information, and combination with previously collected information, to select and deliver advertisements for you, and to measure the delivery and effectiveness of such advertisements. This includes using previously collected information about your interests to select ads, processing data about what advertisements were shown, how often they were shown, when and where they were shown, and whether you took any action related to the advertisement, including for example clicking an ad or making a purchase. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise advertising and/or content for you in other contexts, such as websites or apps, over time.

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    Content selection, delivery, reporting

    The collection of information, and combination with previously collected information, to select and deliver content for you, and to measure the delivery and effectiveness of such content. This includes using previously collected information about your interests to select content, processing data about what content was shown, how often or how long it was shown, when and where it was shown, and whether the you took any action related to the content, including for example clicking on content. This does not include personalisation, which is the collection and processing of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, such as websites or apps, over time.

    Off

    Measurement

    The collection of information about your use of the content, and combination with previously collected information, used to measure, understand, and report on your usage of the service. This does not include personalisation, the collection of information about your use of this service to subsequently personalise content and/or advertising for you in other contexts, i.e. on other service, such as websites or apps, over time.

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