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posted by martyb on Monday June 24 2019, @03:10AM   Printer-friendly
from the I-only-read-it-for-the-pictures dept.

DC is shutting down Vertigo label, will brand comics by age-appropriateness

DC will shut down three major imprints in January 2020, including Vertigo, Zoom, and Ink amidst a reorganization. They will be replaced by a new branding scheme that sorts comics into age groups for younger and older readers called DC Kids, DC, and DC Black Label.

DC created its Vertigo imprint as a way for the publisher to explore more mature themes, and included ongoing titles such as DMZ, Hellblazer, iZombie, Lucifer, Preacher, The Sandman, Swamp Thing, Y: The Last Man, and standalone graphic novels. Those titles brought considerable critical acclaim. In 2012, DC announced that founder Karen Berger would leave the company, and in 2018, DC Comics "relaunched" Vertigo as DC Vertigo, along with a number of new titles, which would be "modern, socially relevant, high-concept, [and] inventive." DC Black Label came about late last year as an outlet for mature stories and reprints, and it appears that the publisher will seat the stories for older readers under the new Black Label.

Also at Bleeding Cool and io9.


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  • (Score: 3, Insightful) by looorg on Monday June 24 2019, @12:31PM (3 children)

    by looorg (578) on Monday June 24 2019, @12:31PM (#859320)

    So they are changing names of their labels? OK. Cause that is what children like I hear, to be constantly reminded that they are just children. Out of the listed titles would any of them be DC Kids? Y: the last man is now almost 20 years old, ouch.

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  • (Score: 1) by hman on Tuesday June 25 2019, @07:00AM (2 children)

    by hman (2656) Subscriber Badge on Tuesday June 25 2019, @07:00AM (#859637)

    How old the comic is doesn't say anything about the target age group it is aimed at.

    Still, I'm out of touch with the comic world, so intentionally I just skimmed the wikipedia page. Old old , mostly wonderful but old, some new 2018 series based on old. No new "currently running series" chapter with stuff started in the last 10 years came up. Which might have something to do with the problems.

    Disclaimer: I said I intentionally did a few-seconds-skim of the page right?

    • (Score: 0) by Anonymous Coward on Tuesday June 25 2019, @09:42AM

      by Anonymous Coward on Tuesday June 25 2019, @09:42AM (#859656)

      This was a problem back in the 1980s and 1990s (I can handle distinct universes, no problem. What I don't like is having the 'same universe' and the characters within it reinvented. At that point you should cleanroom it and just take plot concepts, not the original character names, descriptions, etc and 'reinvent' them.

      But really, DC, Marvel, Lucas, Disney, Hollywood in general, they are all doing this endlessly now. There are no original ideas unless they are bought or stolen from someone else (Simba the White Lion anyone? The Hidden Fortress?)

    • (Score: 2) by looorg on Tuesday June 25 2019, @12:40PM

      by looorg (578) on Tuesday June 25 2019, @12:40PM (#859685)

      My comment about Y: the last man was more of personal nostalgia, or horror, then to claim it was just old or bad. More like "has it been 20 years since it started to come out already ..."