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posted by Fnord666 on Sunday July 07 2019, @07:33AM   Printer-friendly
from the soylent-moos dept.

Submitted via IRC for SoyCow4463

Big Dairy is trying to get teens hooked on lattes to boost milk sales

Amid decades-long souring of milk sales in the United States, big dairy groups have now turned to sponsoring coffee bars in high schools to help skim profits from the trendy—and milk-heavy—latte drinks popular with teens, according to a report by the Associated Press.

A $5,000 dairy grant to a high school in North Dakota helped buy an espresso machine that makes 150-calorie latte drinks containing 8 ounces of milk, for instance. The school went through 530 gallons of milk just for the lattes this school year, according to the food-service director for the school district.

Likewise, a Florida dairy group offers schools grants worth $6,000 to outfit their coffee bars. The campaign is called "moo-lah for schools," which refers to lattes as "moo brew." The group says the coffee bars are an opportunity to "serve 8 oz. of milk with 2 oz. of coffee and added flavorings that fit into your school wellness policy." One of the explicit goals of the grant program is to get students who "might not normally select milk with their school meals to consume milk."

It's unclear how popular the dairy-sponsored coffee bars will be nationwide—or how successful they'll be at hooking a new generation of dairy drinkers. But it's the latest attempt by the industry to get a grip on its dwindling market. Milk consumption has declined by 40 percent since 1975.

[...] Not everyone is happy with the coffee-bar sponsorship. The American Academy of Pediatrics discourages children from caffeine consumption, citing blood pressure and heart-rate effects as well as sleep problems and headaches.

Pediatricians have apparently never heard of decaf.


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  • (Score: 3, Touché) by Anonymous Coward on Sunday July 07 2019, @07:42AM (17 children)

    by Anonymous Coward on Sunday July 07 2019, @07:42AM (#864055)

    Such hoops the veg folks jump through to avoid acknowledging that latte means milk

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  • (Score: 2) by acid andy on Sunday July 07 2019, @02:21PM (16 children)

    by acid andy (1683) on Sunday July 07 2019, @02:21PM (#864110) Homepage Journal

    WTF? So are you with the meat and dairy industry's desires to purge all references to "milk", "sausages", "burgers" etc. from plant-based food packages?

    You got a problem with milk of magnesia being called a milk?

    --
    If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?
    • (Score: 2) by Runaway1956 on Sunday July 07 2019, @03:34PM (14 children)

      by Runaway1956 (2926) Subscriber Badge on Sunday July 07 2019, @03:34PM (#864133) Journal

      Not the AC, of course, but yeah, I'm with the meat and dairy industries on that score. If you produce a plant-sausage, then PROMINENTLY display words to that effect. FAUX-sausage, FAKE-steak, NOT-chicken, lamb-flavored SEAWEED, etc. The first time someone brings home a package of meat, only to discover that it contains no meat, the producer is open for a lawsuit.

      • (Score: 2) by acid andy on Sunday July 07 2019, @04:00PM (8 children)

        by acid andy (1683) on Sunday July 07 2019, @04:00PM (#864146) Homepage Journal

        Would you be satisfied if it said "veggie" or "vegetable" instead of "faux" / "fake"?

        --
        If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?
        • (Score: 2, Informative) by Runaway1956 on Sunday July 07 2019, @04:22PM (6 children)

          by Runaway1956 (2926) Subscriber Badge on Sunday July 07 2019, @04:22PM (#864152) Journal

          Prominently displayed, so that only an idiot could possibly mistake the packaging for the real thing. I'm talking something along the lines of the idiot warnings required on every pack of cigarettes. Maybe instead of FAUX-burger, we could compromise on WIMP-burger?

          • (Score: 5, Touché) by acid andy on Sunday July 07 2019, @04:33PM (2 children)

            by acid andy (1683) on Sunday July 07 2019, @04:33PM (#864154) Homepage Journal

            we could compromise on WIMP-burger?

            If you ever find yourself wondering why people give you a hard time on this website. THIS right here is why.

            --
            If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?
            • (Score: 2, Funny) by Runaway1956 on Sunday July 07 2019, @04:44PM (1 child)

              by Runaway1956 (2926) Subscriber Badge on Sunday July 07 2019, @04:44PM (#864157) Journal

              LOL

              • (Score: 3, Funny) by c0lo on Monday July 08 2019, @03:39AM

                by c0lo (156) Subscriber Badge on Monday July 08 2019, @03:39AM (#864317) Journal

                Your answer also demonstrates that...

                people give you a hard time on this website.

                --
                https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
          • (Score: 4, Touché) by Reziac on Monday July 08 2019, @02:38AM (2 children)

            by Reziac (2489) on Monday July 08 2019, @02:38AM (#864296) Homepage

            "... we could compromise on WIMP-burger?"

            If I can pay for it on Tuesday.

            --
            And there is no Alkibiades to come back and save us from ourselves.
            • (Score: 2) by Runaway1956 on Monday July 08 2019, @07:28AM (1 child)

              by Runaway1956 (2926) Subscriber Badge on Monday July 08 2019, @07:28AM (#864386) Journal

              Salute - you win.

              • (Score: 2) by Reziac on Monday July 08 2019, @01:40PM

                by Reziac (2489) on Monday July 08 2019, @01:40PM (#864468) Homepage

                Treachery and age,ya know... :)

                --
                And there is no Alkibiades to come back and save us from ourselves.
        • (Score: 0) by Anonymous Coward on Monday July 08 2019, @12:50AM

          by Anonymous Coward on Monday July 08 2019, @12:50AM (#864279)

          vegan haggis

      • (Score: 3, Interesting) by Fluffeh on Monday July 08 2019, @12:05AM (2 children)

        by Fluffeh (954) Subscriber Badge on Monday July 08 2019, @12:05AM (#864264) Journal

        I sort of agree with both sides here. Although Sausage refers to a long tube stuffed with some sort of product - it is generally meat. But Sausage doesn't have to mean Beef, Or Lamb, or Pork. I have no problem with veggie sausages - but I do agree that they should be labelled correctly.

        Over here, all sausages are actually described by the type of meat they contain (as well as other flavours generally such as "Pork and Herb Sausages" or "Italian Style Beef Sausages") so I've no issue with "Soybean Sausages". Don't try to sell me plant based sausages by deception however =)

        • (Score: 2) by c0lo on Monday July 08 2019, @03:54AM (1 child)

          by c0lo (156) Subscriber Badge on Monday July 08 2019, @03:54AM (#864320) Journal

          I sort of agree with both sides here....

          ... Over here, all sausages are actually described by the type of meat they contain (as well as other flavours generally such as "Pork and Herb Sausages" or "Italian Style Beef Sausages") so I've no issue with "Soybean Sausages". Don't try to sell me plant based sausages by deception however =)

          Really? Agree with both sides?
          Nudging the things a bit: will you agree even with something like "porterhouse soybean steak" or "smoked yeast bacon" or "algae brisket" or "mushroom liver pate"?
          Or is your agreement limited to "sausages only"?

          --
          https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
          • (Score: 2) by Fluffeh on Wednesday July 10 2019, @09:57PM

            by Fluffeh (954) Subscriber Badge on Wednesday July 10 2019, @09:57PM (#865524) Journal

            All the examples you listed use the name of a specific cut of meat or part of an animal - so I would disagree with those. But Veggie Burger, no problems. Potato and Pea Patty - sure thing. I'd even lean towards things like Mushroom Steak or Soybean Steak being okay as well. With all the marketing around "Grass Fed" or "Pasture Raised" meat product these days (at least around here) I'm half surprised that the best these vegetable serving folks can come up with is to mimic meat names from a bygone era.

      • (Score: 2) by deimtee on Monday July 08 2019, @08:49AM (1 child)

        by deimtee (3272) on Monday July 08 2019, @08:49AM (#864399) Journal

        Sausage refers to the thin tubular casing. You can grind up anything and put it in and it's still a sausage.
        Steak is a bit more iffy, it used to refer to a cut of beef, but now they have pork, lamb, turkey, etc. steaks. So long as they call it "whatever" steaks I'm okay with it.
        Calling it chicken, lamb, beef, turkey, pork, - anything that refers to a specific animal - should not be allowed.

        --
        If you cough while drinking cheap red wine it really cleans out your sinuses.
        • (Score: 0) by Anonymous Coward on Monday July 08 2019, @01:16PM

          by Anonymous Coward on Monday July 08 2019, @01:16PM (#864456)

          In the UK it cant be called a sausage unless it contains a minimum of 42% meat content for pork or 30% for other types of meat.
          You can call it a banger (slang for sausage), meat tube or whatever else with less meat content.

    • (Score: 3, Insightful) by FatPhil on Tuesday July 16 2019, @10:48AM

      by FatPhil (863) <{pc-soylent} {at} {asdf.fi}> on Tuesday July 16 2019, @10:48AM (#867488) Homepage
      No need for modern examples - let's hit latin and their revealingly milky name for lettuce: "lactuca". If you're purging all words whose roots indicate a similarity with, despite being distinct from, something previously named, then you won't be left with much at all.
      --
      Great minds discuss ideas; average minds discuss events; small minds discuss people; the smallest discuss themselves