Submitted via IRC for SoyCow4463
Big Dairy is trying to get teens hooked on lattes to boost milk sales
Amid decades-long souring of milk sales in the United States, big dairy groups have now turned to sponsoring coffee bars in high schools to help skim profits from the trendy—and milk-heavy—latte drinks popular with teens, according to a report by the Associated Press.
A $5,000 dairy grant to a high school in North Dakota helped buy an espresso machine that makes 150-calorie latte drinks containing 8 ounces of milk, for instance. The school went through 530 gallons of milk just for the lattes this school year, according to the food-service director for the school district.
Likewise, a Florida dairy group offers schools grants worth $6,000 to outfit their coffee bars. The campaign is called "moo-lah for schools," which refers to lattes as "moo brew." The group says the coffee bars are an opportunity to "serve 8 oz. of milk with 2 oz. of coffee and added flavorings that fit into your school wellness policy." One of the explicit goals of the grant program is to get students who "might not normally select milk with their school meals to consume milk."
It's unclear how popular the dairy-sponsored coffee bars will be nationwide—or how successful they'll be at hooking a new generation of dairy drinkers. But it's the latest attempt by the industry to get a grip on its dwindling market. Milk consumption has declined by 40 percent since 1975.
[...] Not everyone is happy with the coffee-bar sponsorship. The American Academy of Pediatrics discourages children from caffeine consumption, citing blood pressure and heart-rate effects as well as sleep problems and headaches.
Pediatricians have apparently never heard of decaf.
(Score: 1, Insightful) by Anonymous Coward on Sunday July 07 2019, @08:53AM (3 children)
Not a fan of soy, but yeah, this is a great idea. When I was in high school I never really slept, and constantly needed caffeine to stay awake. There is a lot of calories in pop or balls, and I got fairly overweight from it. This seems a much healthier choice, much safer than adderall or meth too.
(Score: 4, Interesting) by exaeta on Sunday July 07 2019, @10:16AM (2 children)
The Government is a Bird
(Score: 0, Troll) by Anonymous Coward on Sunday July 07 2019, @10:27AM
Problem is, I trust exaeta's judgment on doctors as much as I trust his judgment on lawyers. Just saying.
(Score: 2, Troll) by Runaway1956 on Sunday July 07 2019, @03:38PM
Odd - the military doesn't reject you, or require you to sign a waiver, if you drink coffee.
https://work.chron.com/can-join-army-adderall-27979.html [chron.com]
https://chadd.org/for-adults/adhd-and-the-military// [chadd.org]
https://www.thebalancecareers.com/new-asthma-and-add-adhd-policy-3353970 [thebalancecareers.com]