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posted by Fnord666 on Sunday July 07 2019, @07:33AM   Printer-friendly
from the soylent-moos dept.

Submitted via IRC for SoyCow4463

Big Dairy is trying to get teens hooked on lattes to boost milk sales

Amid decades-long souring of milk sales in the United States, big dairy groups have now turned to sponsoring coffee bars in high schools to help skim profits from the trendy—and milk-heavy—latte drinks popular with teens, according to a report by the Associated Press.

A $5,000 dairy grant to a high school in North Dakota helped buy an espresso machine that makes 150-calorie latte drinks containing 8 ounces of milk, for instance. The school went through 530 gallons of milk just for the lattes this school year, according to the food-service director for the school district.

Likewise, a Florida dairy group offers schools grants worth $6,000 to outfit their coffee bars. The campaign is called "moo-lah for schools," which refers to lattes as "moo brew." The group says the coffee bars are an opportunity to "serve 8 oz. of milk with 2 oz. of coffee and added flavorings that fit into your school wellness policy." One of the explicit goals of the grant program is to get students who "might not normally select milk with their school meals to consume milk."

It's unclear how popular the dairy-sponsored coffee bars will be nationwide—or how successful they'll be at hooking a new generation of dairy drinkers. But it's the latest attempt by the industry to get a grip on its dwindling market. Milk consumption has declined by 40 percent since 1975.

[...] Not everyone is happy with the coffee-bar sponsorship. The American Academy of Pediatrics discourages children from caffeine consumption, citing blood pressure and heart-rate effects as well as sleep problems and headaches.

Pediatricians have apparently never heard of decaf.


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  • (Score: 0) by Anonymous Coward on Sunday July 07 2019, @12:25PM (6 children)

    by Anonymous Coward on Sunday July 07 2019, @12:25PM (#864089)

    Kids need to drink more.
    It's fed us for thousands of years.

  • (Score: 2) by Bot on Sunday July 07 2019, @02:32PM (5 children)

    by Bot (3902) on Sunday July 07 2019, @02:32PM (#864113) Journal

    So Indians and Americans, the biggest consumers of milk pro capita IIRC, should be the most healthy?
    But the worst shapes of meatbags are in the USA and India is not far away. Personally, I rate coffee pizza krauts and vodka better.

    --
    Account abandoned.
    • (Score: 2, Informative) by Anonymous Coward on Sunday July 07 2019, @03:26PM (2 children)

      by Anonymous Coward on Sunday July 07 2019, @03:26PM (#864131)

      Depends on genetics. I've found that the downside to being a genetic freak who can digest lactose in adulthood is that I feel healthier when I'm drinking about a glass of milk every day. Milk is my energy drink.

      CIA World Factbook says about life expectancy:

      India [cia.gov]: total population: 69.1 years, male: 67.8 years, female: 70.5 years (2018 est.)
      United States [cia.gov]: total population: 80.1 years, male: 77.8 years, female: 82.3 years (2018 est.)
      Italy [cia.gov]: total population: 82.4 years, male: 79.7 years, female: 85.2 years (2018 est.)
      Ancestral home of the Netherlands [cia.gov]: total population: 81.5 years, male: 79.3 years, female: 83.8 years (2018 est.)

      hmm, one more

      Canada [cia.gov]: total population: 82 years, male: 79.4 years, female: 84.8 years (2018 est.)

      Is correlated with per capita milk consumption [wikipedia.org] (sauce [chartsbin.com], 2007 data excluding butter)?

      Well, frist of all, turns out "So Indians and Americans, the biggest consumers of milk pro capita IIRC, should be the most healthy?" is fake news. Finland, Sweden, Netherlands, Switzerland, and Greece are the top 5 according to wiki.

      India: 69 kg/yr (not listed on wiki)
      United States: 254 kg/yr
      Italy: 256 kg/yr
      Netherlands: 320 kg/yr
      Canada: 207 kg/yr

      Life expectancy ranking: Italy, Canada, Netherlands, USA, India
      Milk drinkers: Netherlands, Italy, USA, Canada, India

      Conclusion: milk is not as important as eating plenty of pasta.

      • (Score: 0) by Anonymous Coward on Sunday July 07 2019, @03:47PM

        by Anonymous Coward on Sunday July 07 2019, @03:47PM (#864139)

        Per capita pasta consumption [internationalpasta.org]: Italy, United States, Canada, Netherlands (India not listed).

      • (Score: 0) by Anonymous Coward on Monday July 08 2019, @12:20AM

        by Anonymous Coward on Monday July 08 2019, @12:20AM (#864268)

        Let's go by countries that consume milk and their overall success. US (including Anglos) >>>>>>>>>>>>>>> everyone else.

    • (Score: 0) by Anonymous Coward on Sunday July 07 2019, @03:27PM (1 child)

      by Anonymous Coward on Sunday July 07 2019, @03:27PM (#864132)

      These people didn't became overweight just from drinking too much milk.