Stories
Slash Boxes
Comments

SoylentNews is people

posted by Fnord666 on Sunday July 07 2019, @07:33AM   Printer-friendly
from the soylent-moos dept.

Submitted via IRC for SoyCow4463

Big Dairy is trying to get teens hooked on lattes to boost milk sales

Amid decades-long souring of milk sales in the United States, big dairy groups have now turned to sponsoring coffee bars in high schools to help skim profits from the trendy—and milk-heavy—latte drinks popular with teens, according to a report by the Associated Press.

A $5,000 dairy grant to a high school in North Dakota helped buy an espresso machine that makes 150-calorie latte drinks containing 8 ounces of milk, for instance. The school went through 530 gallons of milk just for the lattes this school year, according to the food-service director for the school district.

Likewise, a Florida dairy group offers schools grants worth $6,000 to outfit their coffee bars. The campaign is called "moo-lah for schools," which refers to lattes as "moo brew." The group says the coffee bars are an opportunity to "serve 8 oz. of milk with 2 oz. of coffee and added flavorings that fit into your school wellness policy." One of the explicit goals of the grant program is to get students who "might not normally select milk with their school meals to consume milk."

It's unclear how popular the dairy-sponsored coffee bars will be nationwide—or how successful they'll be at hooking a new generation of dairy drinkers. But it's the latest attempt by the industry to get a grip on its dwindling market. Milk consumption has declined by 40 percent since 1975.

[...] Not everyone is happy with the coffee-bar sponsorship. The American Academy of Pediatrics discourages children from caffeine consumption, citing blood pressure and heart-rate effects as well as sleep problems and headaches.

Pediatricians have apparently never heard of decaf.


Original Submission

 
This discussion has been archived. No new comments can be posted.
Display Options Threshold/Breakthrough Mark All as Read Mark All as Unread
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • (Score: 5, Touché) by acid andy on Sunday July 07 2019, @04:33PM (2 children)

    by acid andy (1683) on Sunday July 07 2019, @04:33PM (#864154) Homepage Journal

    we could compromise on WIMP-burger?

    If you ever find yourself wondering why people give you a hard time on this website. THIS right here is why.

    --
    If a cat has kittens, does a rat have rittens, a bat bittens and a mat mittens?
    Starting Score:    1  point
    Moderation   +3  
       Insightful=1, Touché=2, Total=3
    Extra 'Touché' Modifier   0  
    Karma-Bonus Modifier   +1  

    Total Score:   5  
  • (Score: 2, Funny) by Runaway1956 on Sunday July 07 2019, @04:44PM (1 child)

    by Runaway1956 (2926) Subscriber Badge on Sunday July 07 2019, @04:44PM (#864157) Journal

    LOL

    • (Score: 3, Funny) by c0lo on Monday July 08 2019, @03:39AM

      by c0lo (156) Subscriber Badge on Monday July 08 2019, @03:39AM (#864317) Journal

      Your answer also demonstrates that...

      people give you a hard time on this website.

      --
      https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford