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Big Dairy is trying to get teens hooked on lattes to boost milk sales
Amid decades-long souring of milk sales in the United States, big dairy groups have now turned to sponsoring coffee bars in high schools to help skim profits from the trendy—and milk-heavy—latte drinks popular with teens, according to a report by the Associated Press.
A $5,000 dairy grant to a high school in North Dakota helped buy an espresso machine that makes 150-calorie latte drinks containing 8 ounces of milk, for instance. The school went through 530 gallons of milk just for the lattes this school year, according to the food-service director for the school district.
Likewise, a Florida dairy group offers schools grants worth $6,000 to outfit their coffee bars. The campaign is called "moo-lah for schools," which refers to lattes as "moo brew." The group says the coffee bars are an opportunity to "serve 8 oz. of milk with 2 oz. of coffee and added flavorings that fit into your school wellness policy." One of the explicit goals of the grant program is to get students who "might not normally select milk with their school meals to consume milk."
It's unclear how popular the dairy-sponsored coffee bars will be nationwide—or how successful they'll be at hooking a new generation of dairy drinkers. But it's the latest attempt by the industry to get a grip on its dwindling market. Milk consumption has declined by 40 percent since 1975.
[...] Not everyone is happy with the coffee-bar sponsorship. The American Academy of Pediatrics discourages children from caffeine consumption, citing blood pressure and heart-rate effects as well as sleep problems and headaches.
Pediatricians have apparently never heard of decaf.
(Score: 2) by c0lo on Monday July 08 2019, @03:54AM (1 child)
Really? Agree with both sides?
Nudging the things a bit: will you agree even with something like "porterhouse soybean steak" or "smoked yeast bacon" or "algae brisket" or "mushroom liver pate"?
Or is your agreement limited to "sausages only"?
https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
(Score: 2) by Fluffeh on Wednesday July 10 2019, @09:57PM
All the examples you listed use the name of a specific cut of meat or part of an animal - so I would disagree with those. But Veggie Burger, no problems. Potato and Pea Patty - sure thing. I'd even lean towards things like Mushroom Steak or Soybean Steak being okay as well. With all the marketing around "Grass Fed" or "Pasture Raised" meat product these days (at least around here) I'm half surprised that the best these vegetable serving folks can come up with is to mimic meat names from a bygone era.