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posted by Fnord666 on Sunday July 07 2019, @07:33AM   Printer-friendly
from the soylent-moos dept.

Submitted via IRC for SoyCow4463

Big Dairy is trying to get teens hooked on lattes to boost milk sales

Amid decades-long souring of milk sales in the United States, big dairy groups have now turned to sponsoring coffee bars in high schools to help skim profits from the trendy—and milk-heavy—latte drinks popular with teens, according to a report by the Associated Press.

A $5,000 dairy grant to a high school in North Dakota helped buy an espresso machine that makes 150-calorie latte drinks containing 8 ounces of milk, for instance. The school went through 530 gallons of milk just for the lattes this school year, according to the food-service director for the school district.

Likewise, a Florida dairy group offers schools grants worth $6,000 to outfit their coffee bars. The campaign is called "moo-lah for schools," which refers to lattes as "moo brew." The group says the coffee bars are an opportunity to "serve 8 oz. of milk with 2 oz. of coffee and added flavorings that fit into your school wellness policy." One of the explicit goals of the grant program is to get students who "might not normally select milk with their school meals to consume milk."

It's unclear how popular the dairy-sponsored coffee bars will be nationwide—or how successful they'll be at hooking a new generation of dairy drinkers. But it's the latest attempt by the industry to get a grip on its dwindling market. Milk consumption has declined by 40 percent since 1975.

[...] Not everyone is happy with the coffee-bar sponsorship. The American Academy of Pediatrics discourages children from caffeine consumption, citing blood pressure and heart-rate effects as well as sleep problems and headaches.

Pediatricians have apparently never heard of decaf.


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  • (Score: 2) by c0lo on Monday July 08 2019, @04:49AM (3 children)

    by c0lo (156) Subscriber Badge on Monday July 08 2019, @04:49AM (#864345) Journal

    When the gasket went tits up I bought a cheap silicone cake pan for $3 and cut a new one out of it.

    Given that the aluminium ones I bought in the past were in the $15 price range, I'm highly skeptical I'm gonna try it for espressoes. Unless you forget the espresso on the stove until the lower side gets red hot, it takes 4-5 years to reach the gasket titsup stage - mainly due to mechanical wear.

    For other things that may require silicon gaskets though, thanks for the suggestion.

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  • (Score: 3, Interesting) by deimtee on Monday July 08 2019, @05:02AM (2 children)

    by deimtee (3272) on Monday July 08 2019, @05:02AM (#864348) Journal

    The silicone gasket has now lasted much longer than the original rubber one. At least six years, and still looks perfect. I also didn't really notice until the new gasket went in, but the rubber was starting to taint the coffee slightly. The first cup was like "whooh, that's much better".

    --
    If you cough while drinking cheap red wine it really cleans out your sinuses.
    • (Score: 2) by c0lo on Monday July 08 2019, @05:29AM (1 child)

      by c0lo (156) Subscriber Badge on Monday July 08 2019, @05:29AM (#864353) Journal

      The last one I have came with a "native" silicone gasket. 3 years and still going well.
      Can't remember what type was the previous one, highly likely a vulcanized rubber.

      --
      https://www.youtube.com/watch?v=aoFiw2jMy-0 https://soylentnews.org/~MichaelDavidCrawford
      • (Score: 2) by Reziac on Monday July 08 2019, @01:50PM

        by Reziac (2489) on Monday July 08 2019, @01:50PM (#864476) Homepage

        Considering that most appliances are now made in China, and how poorly Chinese rubber is vulcanized (this seems to be why tires now flake and crack at the tender age of 5 years, rather than lasting indefinitely... conversely I've seen US-made tires over 50 years old and still 100% intact) I'm not sure I'd want it anywhere near my food and drink anyway.

        --
        And there is no Alkibiades to come back and save us from ourselves.