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posted by martyb on Monday July 22 2019, @07:34PM   Printer-friendly
from the Don't-be-a-Jerk dept.

Most consumers still don't know how brands are using their data - Help Net Security

Despite the past year’s global focus on GDPR and other data privacy regulations designed to give consumers more power over their data, more than half (55 percent) of consumers still don’t know how brands are using their data, according to the Acquia survey of more than 1,000 U.S.-based consumers.

On top of that, 65 percent don’t even know which brands are using their data.

Additional key findings from the survey include:

  • 59 percent of consumers wait at least a month before sharing any personal data with brands
  • 49 percent of respondents are more comfortable giving personal information to brands with a physical store presence
  • 65 percent of respondents would stop using a brand that was dishonest about how it was using their data

California’s CCPA data privacy law and Maine’s Internet privacy protection bill, some of the most restrictive in the nation, are standing behind the consumers who want to understand and control their data – and other states are following. Brands trying to reach those consumers will need to act accordingly, and the stakes are high.

Acquia’s research found that consumers are not willing to give brands a second chance to protect the integrity of their data. This means that businesses have only one chance to make sure their customers know that their personal information, and their privacy, is in safe hands.


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  • (Score: 1) by fustakrakich on Monday July 22 2019, @07:46PM (4 children)

    by fustakrakich (6150) on Monday July 22 2019, @07:46PM (#870045) Journal

    That would be the first mistake.

    And unless there is a leak, you will never know what they have or how they use it.

    Just go with Miranda, *Any info you give will be used against you*. So play it safe, and don't give up anything.

    --
    La politica e i criminali sono la stessa cosa..
  • (Score: 2) by ikanreed on Monday July 22 2019, @08:01PM (3 children)

    by ikanreed (3164) Subscriber Badge on Monday July 22 2019, @08:01PM (#870053) Journal

    You say that like it's not a minefield of "innocuous" spying to get through something simple having a phone number of sending an email.

    • (Score: 1) by fustakrakich on Monday July 22 2019, @08:24PM (2 children)

      by fustakrakich (6150) on Monday July 22 2019, @08:24PM (#870068) Journal

      minefield of "innocuous" spying

      Yes, it's ubiquitous, but why make it easy for them? Use separate throwaway accounts on your throwaway devices.

      --
      La politica e i criminali sono la stessa cosa..
      • (Score: 2) by ikanreed on Monday July 22 2019, @08:29PM (1 child)

        by ikanreed (3164) Subscriber Badge on Monday July 22 2019, @08:29PM (#870071) Journal

        Ah yes, piles and piles of garbage and wasted money are the solution.

        • (Score: 1) by fustakrakich on Monday July 22 2019, @08:36PM

          by fustakrakich (6150) on Monday July 22 2019, @08:36PM (#870074) Journal

          The accounts are free. Let them waste their money. You're not going to stop them from collecting, so give them garbage.

          --
          La politica e i criminali sono la stessa cosa..