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Most consumers still don't know how brands are using their data - Help Net Security
Despite the past year’s global focus on GDPR and other data privacy regulations designed to give consumers more power over their data, more than half (55 percent) of consumers still don’t know how brands are using their data, according to the Acquia survey of more than 1,000 U.S.-based consumers.
On top of that, 65 percent don’t even know which brands are using their data.
Additional key findings from the survey include:
- 59 percent of consumers wait at least a month before sharing any personal data with brands
- 49 percent of respondents are more comfortable giving personal information to brands with a physical store presence
- 65 percent of respondents would stop using a brand that was dishonest about how it was using their data
California’s CCPA data privacy law and Maine’s Internet privacy protection bill, some of the most restrictive in the nation, are standing behind the consumers who want to understand and control their data – and other states are following. Brands trying to reach those consumers will need to act accordingly, and the stakes are high.
Acquia’s research found that consumers are not willing to give brands a second chance to protect the integrity of their data. This means that businesses have only one chance to make sure their customers know that their personal information, and their privacy, is in safe hands.
(Score: 2) by Thexalon on Monday July 22 2019, @08:49PM (1 child)
Whatever they damn well please.
They'll swear up and down they aren't, but when push comes to shove, they will do what they want with the information they have. And if they do get caught with their hands in the cookie jar, they'll make a very solemn promise to never do it again, and go right back to doing what they were doing.
The only thing that stops a bad guy with a compiler is a good guy with a compiler.
(Score: 2) by Runaway1956 on Monday July 22 2019, @11:10PM
Exactly. They'll use your data in all the most obvious of ways, sure. Then, they'll try to get some more value, maybe in using it in non-obvious ways. Then, they sell it to the highest bidder, and maybe the second and third highest bidders as well. And, all of those buyers will use that data however THEY damn well please, because they bought it, and now it's their data as well. They may use their data as a "control group" in some kind of "anonymized" research, or they may just go the obvious route, trying to figure out purchasing habits, cross referenced to demographics. Or, you may become a data point in some kind of political bullshit, or psychological bullshit. You may be the data point that tips the scales in favor of some policy that you would despise, if only you knew about the policy. You, and the xx.x million other consumer's whose data was harvested and used, while keeping you in the dark about how that data would be used.