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Notice more TV ads lately? You're not imagining it.
The amount of commercial time on cable TV keeps increasing as networks try to make up for shrinking audiences by stuffing more ads into every hour of television. That's despite years of promises to cut back on ads.
Last quarter, commercial time rose 1%, according to Michael Nathanson, an analyst at MoffettNathanson LLC. After declining in 2017, the volume of ads increased every quarter last year and expanded again in the first half of 2019, he said. Fox was the only major cable network group to lower its ads last quarter, cutting them by 2%, Nathanson said.
As TV viewership declines and more consumers jump to streaming services like Netflix, media companies have only a couple of options to generate the advertising revenue that Wall Street expects: They can raise prices, run more commercials or do a little of both.
"Look at the decline in ratings," Nathanson said. "Everyone's got pressure to make their quarterly numbers. Long-term, it's a very bad decision, but you don't want to miss your numbers and have your stock go down."
(Score: 4, Informative) by takyon on Friday August 02 2019, @10:10PM (5 children)
Notice more what what?
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(Score: 2) by The Mighty Buzzard on Friday August 02 2019, @10:20PM
Yeah, me either. I don't even have my rabbit ears hooked up any more.
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(Score: 2) by Gaaark on Saturday August 03 2019, @02:44AM
My wife watches some TV, but I watch shows by .....uhhh....other means.
What are TV ads?, lol.
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(Score: 2) by corey on Saturday August 03 2019, @10:49AM (1 child)
Yeah, I only ever watch ABC (Australia). Public broadcaster, no ads other than future shows on between programs.
(Score: 2) by fido_dogstoyevsky on Sunday August 04 2019, @01:05AM
But those ads are getting so common... and they're also very common DURING the morning news on 24.
A plot to train us for commercial ads on Aunty?
It's NOT a conspiracy... it's a plot.
(Score: 2) by DannyB on Saturday August 03 2019, @07:38PM
I do sort of vaguely remember TV and Cable TV. But not in recent memory.
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