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Squad, the 'anti-bro startup,' is creating a safe space for teenage girls online – TechCrunch
Squad, an app that allows you to video chat and share your phone screen with a friend in real time, has tapped into a demographic clamoring for a safe space to gather online. Without any marketing, the startup has collected 450,000 registered users in eight months, 70% of which are teenage girls. So far this year, users have clocked in 1 million hours inside Squad calls.
“Completely accidentally we’ve developed this global audience of users and it’s girls all over the world,” Squad co-founder and chief executive officer Esther Crawford tells TechCrunch. “In India, it’s girls. In Saudi Arabia, it’s girls. In the U.S., it’s girls. Even without us localizing it, girls all over the world are finding it.”
“We want to be a place where girls can come and hang out,” – Squad co-founder and CEO Esther Crawford.
Crawford describes Squad, which she’s built alongside her co-founder and chief technology officer Ethan Sutin, as the “anti-bro startup.” Not only because it’s led by a woman and boasts a cap table that’s 30% women and 30% people of color, but because she’s completely rewriting the consumer social startup playbook.
“We are trying to learn from the best in what they did but get rid of the shit,” Crawford said, referring to Snap, WhatsApp, Twitch and others. Twitch, a live-streaming platform for gamers, has become a social gathering place for Gen Z, she explains, but like many other communities on the internet, it’s failed its female users.
(Score: 4, Insightful) by exaeta on Saturday August 10 2019, @06:50PM (3 children)
The Government is a Bird
(Score: 0, Troll) by Anonymous Coward on Saturday August 10 2019, @07:21PM
lolololol
soooo you're saying TwitFaceInYouSnap don't have problems? More like whiny dude annoyed at not being in the special gender club. You know they have doctors that can help you with that nowadays?
(Score: 2) by Mer on Saturday August 10 2019, @07:34PM
They said it themselves: they did it accidentally
None of the popular chatting apps have outstanding features on the others. The userbase just polarizes by dumb luck.
This stance taking is just good for business somehow.
Oooh, are they gonna go against the rampant trend of removing basic features?
Shut up!, he explained.
(Score: 0, Troll) by Anonymous Coward on Saturday August 10 2019, @11:48PM
Doesn't exist? I suspect that there are quite a few teenage girls on Squad who might disagree. Or do their opinions not count in your book? The market is going to decide if there is a problem that needs to be addressed. Until that time you are just going to have to suck it up and deal, Buttercup. In the meantime, I would suggest that you NOT lead off your intro to teenage girls on the internet with a dick pic. Just sayin'.