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Apple Spending an Additional $5 Billion on Original TV Content, Including Most Expensive Show Ever

posted by martyb on Tuesday August 20 2019, @05:28AM   Printer-friendly
from the Lights!-Camera!-Money!!! dept.

takyon writes:

Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix

Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a new report from the Financial Times.

The company had originally set aside $1 billion for former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg to court well-known creators and Hollywood stars to its platform. According to the FT, that number has jumped to $6 billion as more shows have moved through production and budgets have ballooned.

One production — a high-profile comedy-drama about morning television featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell called The Morning Show — has cost Apple hundreds of millions of dollars, the FT reports. Separately, Bloomberg reports that Apple is spending $300 million on just the first two seasons of the show.

That makes it more expensive on a per episode basis than the final season of HBO's Game of Thrones, which enjoyed a budget of roughly $15 million per episode and ranks as the most expensive season of television ever.

Also at 9to5Mac and Cord Cutters News.

Previously: Apple Investing $1 Billion in Acquiring and Producing TV Shows
Apple Inks Deal With Ex Machina Maker A24 Studio to Create Original Films

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  • (Score: 5, Insightful) by Captival on Tuesday August 20 2019, @07:32AM (2 children)

    by Captival (6866) on Tuesday August 20 2019, @07:32AM (#882525)

    > featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell

    That sounds like the blandest, most shallow, forgettable morning show of all time. It'll do great.

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  • (Score: 0) by Anonymous Coward on Tuesday August 20 2019, @09:05AM

    by Anonymous Coward on Tuesday August 20 2019, @09:05AM (#882542)

    Still better than khallow.

  • (Score: 3, Insightful) by Gaaark on Tuesday August 20 2019, @12:58PM

    by Gaaark (41) on Tuesday August 20 2019, @12:58PM (#882567) Journal

    I'm expecting an Apple commercial: they'll all be wearing white ear-buds and carrying iPads while using Apple laptops and dancing to the music on their Zunes.

    Errrr.... maybe not the last one: the props department couldn't find any! XD

    Yeah: sounds like a show I WON'T be watching, especially if only available on iTunes. Sounds like an expensive rom-com.

    --
    --- Please remind me if I haven't been civil to you: I'm channeling MDC. ---Gaaark 2.0 ---