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posted by martyb on Tuesday August 20 2019, @05:28AM   Printer-friendly
from the Lights!-Camera!-Money!!! dept.

Apple reportedly ups TV spending by $5 billion to compete with Amazon and Netflix

Apple has reportedly committed an eye-popping $5 billion dollars more to its original video content budget in a bid to better compete with Amazon, Disney, HBO, Netflix, and Hulu, according to a new report from the Financial Times.

The company had originally set aside $1 billion for former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg to court well-known creators and Hollywood stars to its platform. According to the FT, that number has jumped to $6 billion as more shows have moved through production and budgets have ballooned.

One production — a high-profile comedy-drama about morning television featuring Jennifer Aniston, Reese Witherspoon, and Steve Carrell called The Morning Show — has cost Apple hundreds of millions of dollars, the FT reports. Separately, Bloomberg reports that Apple is spending $300 million on just the first two seasons of the show.

That makes it more expensive on a per episode basis than the final season of HBO's Game of Thrones, which enjoyed a budget of roughly $15 million per episode and ranks as the most expensive season of television ever.

Also at 9to5Mac and Cord Cutters News.

Previously: Apple Investing $1 Billion in Acquiring and Producing TV Shows
Apple Inks Deal With Ex Machina Maker A24 Studio to Create Original Films


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  • (Score: 4, Insightful) by terrab0t on Tuesday August 20 2019, @09:34AM (2 children)

    by terrab0t (4674) on Tuesday August 20 2019, @09:34AM (#882545)

    It will last quite a while.

    Remember, Apple is not an American company. It is an international company and it keeps vast sums of money outside of the US to avoid US taxes. That money doesn’t get taxed if they bring it in and spend it, so all of that non US cash is at their disposal. Hopefully they create something of value, but at least they are finding something to spend that cash on in the US rather than continuing to hide it elsewhere.

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  • (Score: 1) by khallow on Tuesday August 20 2019, @02:33PM

    by khallow (3766) Subscriber Badge on Tuesday August 20 2019, @02:33PM (#882596) Journal

    so all of that non US cash is at their disposal

    Why haven't they used it before now? Maybe that cash doesn't actually exist. Wouldn't be anywhere near the first time that someone claims to have something, accounting-wise, but which evaporates upon contact with reality.

  • (Score: 2) by legont on Wednesday August 21 2019, @12:46AM

    by legont (4179) on Wednesday August 21 2019, @12:46AM (#882882)

    Why don't they shoot it on Mars? With Mask as the star.

    --
    "Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.