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posted by martyb on Monday September 09 2019, @02:59AM   Printer-friendly
from the *my*-PC-runs-Linux dept.

Arthur T Knackerbracket has found the following story:

When Rep. Alexandria Ocasio-Cortez refers to immigrant detention centers as "concentration camps," or President Trump calls immigrants "illegals," they may take some heat for being politically incorrect. But using politically incorrect speech brings some benefits: It's a powerful way to appear authentic.

Researchers at Berkeley Haas [School of Business] found that replacing even a single politically correct word or phrase with a politically incorrect one—"illegal" versus "undocumented" immigrants, for example—makes people view a speaker as more authentic and less likely to be swayed by others.

"The cost of political incorrectness is that the speaker seems less warm, but they also appear less strategic and more 'real,'" says Asst. Prof. Juliana Schroeder, co-author of the paper, which includes nine experiments with almost 5,000 people and is forthcoming in The Journal of Personality and Social Psychology. "The result may be that people may feel less hesitant in following politically incorrect leaders because they appear more committed to their beliefs."

Although politically correct speech is more often defended by liberals and derided by conservatives, the researchers also found there's nothing inherently partisan about the concept. In fact, conservatives are just as likely to be offended by politically incorrect speech when it's used to describe groups they care about, such as evangelicals or poor whites.

"Political incorrectness is frequently applied toward groups that liberals tend to feel more sympathy towards, such as immigrants or LGBTQ individuals, so liberals tend to view it negatively and conservatives tend to think it's authentic," says Berkeley Haas Ph.D. candidate Michael Rosenblum, the lead author of the paper (the third co-author is Francesca Gino of Harvard Business School). "But we found that the opposite can be true when such language is applied to groups that conservatives feel sympathy for—like using words such as 'bible thumper' or 'redneck'."

[...]Although President Trump's wildly politically incorrect statements seem to make him more popular in certain circles, copycat politicians should take heed. The researchers found that politically incorrect statements make a person appear significantly colder, and because they appear more convinced of their beliefs, they may also appear less willing to engage in crucial political dialogue.


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  • (Score: 2) by All Your Lawn Are Belong To Us on Monday September 09 2019, @06:28PM (1 child)

    by All Your Lawn Are Belong To Us (6553) on Monday September 09 2019, @06:28PM (#891787) Journal

    Maybe. But then I've known a bunch of people who are pretty perfect at their acting jobs. And they didn't seem like that good of an actor to me.

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  • (Score: 4, Interesting) by The Mighty Buzzard on Monday September 09 2019, @08:53PM

    by The Mighty Buzzard (18) Subscriber Badge <themightybuzzard@proton.me> on Monday September 09 2019, @08:53PM (#891863) Homepage Journal

    It's like the NSA spying on everything you say or do over a wire. We don't exactly forget it so much as push it out of our minds in order to keep from having to grab up the pitchforks and torches. They need to behave in such a manner as to make others think they take it seriously and push the fact that it's pandering bullshit off to the side in order to do so.

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