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Another High-Flying, Heavily Funded AR Headset Startup is Shutting Down

posted by janrinok on Sunday September 15 2019, @05:08PM   Printer-friendly
from the didn't-see-it-coming dept.

MrPlow writes:

Submitted via IRC for SoyCow2718

While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built enterprise-grade AR headsets, has shuttered its HQ, laid off many of its employees and is selling off assets ahead of a shutdown, former employees and sources close to the company tell TechCrunch.

In an email obtained by TechCrunch, the nearly 10-year-old company told its customers that it was pursuing an asset sale and was shutting down its cloud and smart-glasses hardware platforms by the end of September.

"I think the large majority of people who worked [at Daqri] are sad to see it closing down," a former employee told TechCrunch. "[I] wish the end result was different."

[...] Daqri faced substantial challenges from competing headset makers, including Magic Leap and Microsoft, which were backed by more expansive war chests and institutional partnerships. While the headset company struggled to compete for enterprise customers, Daqri benefited from investor excitement surrounding the broader space. That is, until the investment climate for AR startups cooled.

Source: https://techcrunch.com/2019/09/12/another-high-flying-heavily-funded-ar-headset-startup-is-shutting-down/

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  • (Score: 0) by Anonymous Coward on Sunday September 15 2019, @05:42PM (1 child)

    by Anonymous Coward on Sunday September 15 2019, @05:42PM (#894389)

    AR cannot work. "To work" means "commercial" and "off-the-shelf" components or at least manufacturing to "made to order" form factor.
    It fails because only the F-22 and F-35 can have a AR cockpit ...

  • (Score: 0) by Anonymous Coward on Sunday September 15 2019, @06:30PM

    by Anonymous Coward on Sunday September 15 2019, @06:30PM (#894402)

    This year modification of Merkava tanks have AR. Those strategists are trying to catch up with old PlayStation games, such as BattleZone. It is not that difficult to reuse the existing technology for anyone: https://dylanmckay.io/psvr-protocol/ [dylanmckay.io]