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While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built enterprise-grade AR headsets, has shuttered its HQ, laid off many of its employees and is selling off assets ahead of a shutdown, former employees and sources close to the company tell TechCrunch.
In an email obtained by TechCrunch, the nearly 10-year-old company told its customers that it was pursuing an asset sale and was shutting down its cloud and smart-glasses hardware platforms by the end of September.
"I think the large majority of people who worked [at Daqri] are sad to see it closing down," a former employee told TechCrunch. "[I] wish the end result was different."
[...] Daqri faced substantial challenges from competing headset makers, including Magic Leap and Microsoft, which were backed by more expansive war chests and institutional partnerships. While the headset company struggled to compete for enterprise customers, Daqri benefited from investor excitement surrounding the broader space. That is, until the investment climate for AR startups cooled.
(Score: 2) by deimtee on Sunday September 15 2019, @06:04PM (1 child)
Can't say I'm surprised. They charge $22,746 for a pack of three headsets.
https://daqri.com/products/smart-glasses/ [daqri.com]
On the other hand, they actually look like nice equipment. Maybe some lucky people will pick up some cheap hardware at the closing down sale. :)
If you cough while drinking cheap red wine it really cleans out your sinuses.
(Score: 1) by anubi on Monday September 16 2019, @03:01AM
I was hoping it was like a "smart TV" that I could cast my Android phone to.
Oh well, like a lot of modern stuff, useful only for it's intended function.
"Prove all things; hold fast that which is good." [KJV: I Thessalonians 5:21]