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posted by janrinok on Sunday September 15 2019, @05:08PM   Printer-friendly
from the didn't-see-it-coming dept.

Submitted via IRC for SoyCow2718

While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built enterprise-grade AR headsets, has shuttered its HQ, laid off many of its employees and is selling off assets ahead of a shutdown, former employees and sources close to the company tell TechCrunch.

In an email obtained by TechCrunch, the nearly 10-year-old company told its customers that it was pursuing an asset sale and was shutting down its cloud and smart-glasses hardware platforms by the end of September.

"I think the large majority of people who worked [at Daqri] are sad to see it closing down," a former employee told TechCrunch. "[I] wish the end result was different."

[...] Daqri faced substantial challenges from competing headset makers, including Magic Leap and Microsoft, which were backed by more expansive war chests and institutional partnerships. While the headset company struggled to compete for enterprise customers, Daqri benefited from investor excitement surrounding the broader space. That is, until the investment climate for AR startups cooled.

Source: https://techcrunch.com/2019/09/12/another-high-flying-heavily-funded-ar-headset-startup-is-shutting-down/


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  • (Score: 1, Informative) by Anonymous Coward on Monday September 16 2019, @04:11AM

    by Anonymous Coward on Monday September 16 2019, @04:11AM (#894525)

    If you check their site, they weren't aiming at gaming. Theirs was for industrial use. Equipment/sites had virtual tags and instructions, and the view could be sent to remote operators who could tag or highlight it in real time.
    There seems to have been stored procedures it could walk you through, and it also allowed for remote experts to talk on-site personnel through complex tasks. I know there were times I would have liked to be able to draw a flashing circle on someones view and say "push this button".

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