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Amazon Tests a One-Tap Review System for Product Feedback

posted by Fnord666 on Wednesday September 18 2019, @07:27PM   Printer-friendly
from the piece-of-garbage-button dept.

upstart writes:

Submitted via IRC for SoyCow2718

Amazon tests a one-tap review system for product feedback – TechCrunch

Amazon is testing an easier way for people to leave product feedback with the launch of one-tap ratings. The change is meant to encourage those who don’t have the time, energy or interest in writing reviews to still share their opinion about the product, which benefits the larger Amazon community of shoppers who are reliant on ratings and reviews to make better purchasing decisions.

If you have access to the new experiment, you’ll be able to just tap once to leave your star rating on any item, without having to fill out additional fields like a review title and written review, as previously required.

[...] Only those one-tap ratings from Verified Purchases will contribute to the product’s overall star rating. You’re also able to expand on your feedback later on, if you choose, by adding a review, photos, or video.

The new feature could go a long way towards being able to collect feedback from a larger number of online consumers, as many don’t bother with writing reviews. It could also help balance out the ratings with feedback from real shoppers, as opposed to those who may have been incentivized or paid to leave reviews.

[...] Amazon confirmed the new feature is an experiment, not a public launch.

“We are testing a feature that allows customers to leave feedback easily while also helping shoppers get authentic customer ratings on products from a broader set of shoppers,” an Amazon spokesperson said.

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  • (Score: 2) by optotronic on Thursday September 19 2019, @02:03AM (2 children)

    by optotronic (4285) on Thursday September 19 2019, @02:03AM (#895963)

    Sometimes I forget to hunt and click the "only show me this blasted model" button.

    Does such a button really exist on amazon? I did a quick check and couldn't find one. If it exists, it would be a big help sometimes.

    Starting Score:    1  point
    Karma-Bonus Modifier   +1  
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  • (Score: 3, Informative) by webnut77 on Thursday September 19 2019, @02:41AM (1 child)

    by webnut77 (5994) on Thursday September 19 2019, @02:41AM (#895967)

    Yes, it does. Case in point for the Tenda AC1900 router.
    https://smile.amazon.com/Tenda-AC15-AC1900-Wireless-Gigabit/product-reviews/B0143HBZMW/ref=cm_cr_arp_d_viewopt_fmt?ie=UTF8&reviewerType=all_reviews&filterByStar=critical&pageNumber=1&formatType=current_format [amazon.com]

    There are five dropdown boxes: "SORT BY", "FILTER BY", "All Critical", "Capacity:AC1900", "Text, image, video".

    BTW, the Tenda AC1900 router is really crappy. It doesn't support IPv6 and has three known backdoors! Look for the review by Webnut77.

    • (Score: 2) by optotronic on Friday September 20 2019, @02:10AM

      by optotronic (4285) on Friday September 20 2019, @02:10AM (#896349)

      Thanks! Once I showed all reviews (click on "See all [nnn] customer reviews" under the bottom review on the product page) for a sample product, the dropdown you described and demonstrated appeared. That should help in the future if I can remember it!