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Amazon tests a one-tap review system for product feedback – TechCrunch
Amazon is testing an easier way for people to leave product feedback with the launch of one-tap ratings. The change is meant to encourage those who don’t have the time, energy or interest in writing reviews to still share their opinion about the product, which benefits the larger Amazon community of shoppers who are reliant on ratings and reviews to make better purchasing decisions.
If you have access to the new experiment, you’ll be able to just tap once to leave your star rating on any item, without having to fill out additional fields like a review title and written review, as previously required.
[...] Only those one-tap ratings from Verified Purchases will contribute to the product’s overall star rating. You’re also able to expand on your feedback later on, if you choose, by adding a review, photos, or video.
The new feature could go a long way towards being able to collect feedback from a larger number of online consumers, as many don’t bother with writing reviews. It could also help balance out the ratings with feedback from real shoppers, as opposed to those who may have been incentivized or paid to leave reviews.
[...] Amazon confirmed the new feature is an experiment, not a public launch.
“We are testing a feature that allows customers to leave feedback easily while also helping shoppers get authentic customer ratings on products from a broader set of shoppers,” an Amazon spokesperson said.
(Score: 0) by Anonymous Coward on Thursday September 19 2019, @08:47AM
They've gone from being the most useful to the least in just a few years.
* Fake reviews. Verified purchase helps, but not nearly enough.
* Reviews that say nothing. This is going to make that worse, not better.
* Review pirates. What you do is find an old item that was discontinued but had lots of good reviews. Then you take over the old product listing and replace it with your garbage product, but keep all the old reviews. Anyone who reads them closely will spot the difference, but you still get the search placement and psychological impact of seeing all the good reviews. For bonus points, replace a similar product, like an old high quality 4GB flash drive with your new, fake "1TB" flash drive. Most people won't spot that unless they see the review dates. I report these to Amazon but they don't care.
One of the worst things about Amazon turning themselves into eBay is that they now have entirely new problems that are the worst things about both companies.