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posted by Fnord666 on Friday September 20 2019, @04:51AM   Printer-friendly
from the fake-meat-is-feat? dept.

https://www.theverge.com/2019/9/19/20869271/impossible-burger-foods-gelsons-markets-southern-california-meat-free-plant-based

The Impossible Burger, a meat-free burger that's previously only been available in restaurants, will be available to buy in grocery stores for the first time this week. Starting tomorrow, September 20th, you'll be able to buy the plant-based burger in 27 Gelson's Markets stores in Southern California. Impossible Foods says it will bring the burger to more grocery stores — including some on the East Coast — later this month, and it plans to reach every region of the US by the middle of next year.

The launch brings Impossible Foods into even closer competition with Beyond Meat, which already sells its own meat-free burger in grocery stores in addition to restaurants. When it announced its latest burger back in June, Beyond Meat said that it was available to purchase in stores, including Whole Foods, Kroger, Safeway, Publix, Wegmans, Target, and Sprouts. Compared to this list of chains, Impossible Foods is lagging behind in selling its burgers directly to home cooks.

It's a 12 oz slab of fake ground beef, not yet shaped into patties.


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  • (Score: 0) by Anonymous Coward on Friday September 20 2019, @05:24AM (2 children)

    by Anonymous Coward on Friday September 20 2019, @05:24AM (#896401)

    Just like how the 12 oz fiber++ veggie pasta costs more than the 16 oz regular pasta.

    But 12 oz of Impossibru meat is $9, 8 oz of Beyond Burger (2 patties) is about $6. So it's about the same as the competitor.

  • (Score: 3, Insightful) by legont on Friday September 20 2019, @06:58AM (1 child)

    by legont (4179) on Friday September 20 2019, @06:58AM (#896420)

    Hold on, for $9 one can get a medium quality steak... WTF?

    --
    "Wealth is the relentless enemy of understanding" - John Kenneth Galbraith.
    • (Score: 1, Insightful) by Anonymous Coward on Friday September 20 2019, @07:19AM

      by Anonymous Coward on Friday September 20 2019, @07:19AM (#896423)

      Yeah, it needs to hit $4/lb to really compete against ground beef, preferably less. $12/lb won't cut it.

      Sell a 3-5 lb frozen tube of the stuff if that lowers costs.

      They have to start somewhere, and some people could rationalize this purchase vs. something like expensive grass-fed beef. And people who are vegetarian or vegan might go for it.