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Twitter Bans Political Advertising

posted by Fnord666 on Thursday October 31 2019, @03:14PM   Printer-friendly
from the internet-echo-chamber dept.

takyon writes:

Twitter to ban all political advertising

Twitter is to ban all political advertising worldwide, saying that the reach of such messages "should be earned, not bought". "While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics," company CEO Jack Dorsey tweeted.

Social media rival Facebook recently ruled out a ban on political ads.

News of the ban divided America's political camps for the 2020 election. Brad Parscale, manager of President Donald Trump's re-election campaign, said the ban was "yet another attempt by the left to silence Trump and conservatives". But Bill Russo, spokesman for the campaign to elect Democratic front-runner Joe Biden, said: "When faced with a choice between ad dollars and the integrity of our democracy, it is encouraging that, for once, revenue did not win out."

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  • (Score: 0) by Anonymous Coward on Thursday October 31 2019, @04:49PM

    by Anonymous Coward on Thursday October 31 2019, @04:49PM (#914221)

    Twitter is not getting paid to artificially promote political ads and give political advertisers access to analytics:

    Internet political ads, he said, presented "entirely new challenges to civic discourse".

    These challenges included "machine learning-based optimisation of messaging", "micro-targeting, unchecked misleading information, and deep fakes".

    "It's not credible," he wrote, "for us to say: 'We're working hard to stop people from gaming our systems to spread misleading info, but if someone pays us to target and force people to see their political ad…well...they can say whatever they want!'"

    Countering the argument that the new policy might be seen as favouring leaders already in office, he pointed out that "many social movements reach massive scale without any political advertising".