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posted by
martyb
on Saturday November 02 2019, @02:05AM
from the all-the-better-to-track-you-with,-my-dear dept.
from the all-the-better-to-track-you-with,-my-dear dept.
Google buys Fitbit for $2.1 billion
It's official: Google is buying Fitbit. The company announced the move in a blog post this morning, and reports say the deal is worth $2.1 billion.
Google's SVP of hardware, Rick Osterloh, posted an announcement of the acquisition on Google's blog, saying the move was "an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market."
This is the second time this year Google has made an acquisition aimed at bolstering Wear OS, having previously purchased an unknown technology from Fossil Group for $40 million.
Holograms.
Previously: Google Acquires Unspecified Smartwatch Technology and Employees From Fossil for $40 Million
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Google Acquires Fitbit for $2.1 Billion
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When in panic, fear and doubt,
Drink in barrels, eat, and shout.
(Score: 5, Insightful) by coolgopher on Saturday November 02 2019, @03:49AM (2 children)
Google: so now let us take all of that and turn it into something utterly unusable, before we decide to cancel the whole project, as usual.
(Score: 1, Insightful) by Anonymous Coward on Saturday November 02 2019, @04:17AM (1 child)
The devices are probably worthless compared to the data.
(Score: 3, Insightful) by coolgopher on Saturday November 02 2019, @04:45AM
Precisely. Once they've got enough to scratch their immediate itch, they'll shelve it because, you know, effort.
/cynical