Hyundai is working on developing the world's first Road Noise Active Noise Control system (RANC)
RANC [...] is able to analyze various types of noise in real-time and produce inverted soundwaves – for example, it can counteract the sounds created between tires and wheels or the rumble sounds coming from the road.
According to Hyundai, RANC can reduce in-cabin noise by 3 db.
This technology was developed with future vehicles in mind. As internal combustion models get phased out, vehicle noise will primarily come from three sources: powertrain, road and wind – but since electric and fuel cell vehicles make almost no powertrain noise, quieting road and wind noise will become imperative.
(Score: 2) by Rich on Tuesday November 12 2019, @12:14PM
Popular Science Magazine, April 1992, Page 87: "Taking a ride with Antinoise".
or from 2009: https://newatlas.com/lotus-active-noise-control/11486/ [newatlas.com]
So much for "the world's first". More like "the old patents ran out".
I've heard from someone having a ride in the demonstrator car. First they mixed massive V8 or thoroughbred V12 sound into the antinoise, which must have been mentally disturbing, given that it was installed into a tiny Citroen AX. Then they switched off the mix-in, which resulted in a stunning impression of silence.