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martyb writes:

John Legere Leaving T-Mobile After 7 Fun Years of Bashing AT&T:

T-Mobile CEO John Legere will leave the company's top job after his contract runs out on April 30, 2020, T-Mobile announced today. Mike Sievert, T-Mobile's president and chief operating officer, will replace Legere as CEO on May 1.

Legere, who became CEO in September 2012, revived a struggling company and led the "Un-carrier" strategy that pitched T-Mobile as a customer-friendly alternative to the AT&T/Verizon duopoly. T-Mobile's Un-carrier moves changed some of the punitive business practices that mobile carriers routinely inflicted on customers.

But Legere's T-Mobile also helped lead the way in making throttling of streaming video a standard industry practice. T-Mobile was punished by the federal government in 2016 for failing to adequately disclose speed and data restrictions on its "unlimited data" plans, and like other carriers, it sold its customers' real-time location data to third parties. Legere often offered better deals than competitors, but US wireless prices still rank among the most expensive in the world.

Legere used a brash and combative style to promote T-Mobile, often insulting larger rivals AT&T and Verizon by calling them "Dumb and Dumber." In 2017, he said that T-Mobile's scientific research found that Verizon was the "Dumber" part of that pair. Legere will leave as T-Mobile attempts to complete its pending acquisition of Sprint, a deal that would reduce wireless competition in the US and make T-Mobile roughly the same size as AT&T and Verizon.

Legere helped T-Mobile and Sprint win the Federal Communications Commission and Department of Justice's approval of the merger, but the companies must still defeat a lawsuit filed by a coalition of state attorneys general in order to complete the merger.

The Sprint/T-Mobile merger may reduce competition, but if Sprint instead declared bankruptcy, then wouldn't the larger AT&T and Verizon be likely to outbid T-Mobile for Sprint's spectrum licenses leaving T-Mobile even less able to compete?

Also at: c|net.

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